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About the Business
Business owner information

Team S.
Multi award-winning Sh! is described as 'the best sex shop for women' 'groundbreaking' (Time Out) and 'a cavern of erotic treasures" (Evening Standard), and featured in Time Out's 100 Best Shop in London. Along with a stylish array of sex toys, vibrators and sexy underwear, there's a library of erotic literature,and sex guides, feathers, fetters, massage, lube, an eclectic range of fun, feminist and queer gifts and much more... With healthy sexuality high on the agenda, the store carries a unique range, designed to empower, as well as inspire. Sh! silicone dildos, strap-on harnesses and bondage wear are produced on-site, with the 'Dildo Lab' open to view, as artisan products are lovingly created... Friendly and educated female staff give great advice, top service and a cuppa to enjoy whilst you browse...
Recommended Reviews

Overall rating
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- Glendale D.Davis, United States119461011 Feb 2018
It was the most comfortable experience coming into the store and purchasing my first toy! I felt I spent a long time comparing the different items but I'm glad the ladies helped me out by answering the random questions I had, telling me their honest options about the models and giving me time to look without pressure.
I truly appreciate their expertise and I highly recommend to come here if it's your first time or if your shopping in general! Also the cup of tea is quite generous!
Thank you again ladies!Helpful 0Thanks 0Love this 6Oh no 0 - Sunny K.San Diego, United States5826881952 Feb 2017
I do really love this spot. They run classes and have a female-friendly range of items (even things like PMS bath oil!). I love that they have the history of the place written up for nerds like me to read...
But the thing that this sets this shop apart is the loveliness of the staff. They really are attentive to you if you have questions and their care of the shop in every way!Helpful 4Thanks 1Love this 5Oh no 0 - Katy I.London317417026 Nov 2008
Even though it was freezing cold outside, I was too excited about exploring what bizarre new treats were on offer at Sh this visit to accept the offer of a cup of tea or coffee from the sales assistant who lept up to greet me on arrival. Some people might need a warm beverage to relax them when confronted with the plethora of pleasure giving devices presented in this sexy grotto, I am not one of them, although I have to say, what a lovely touch.
What I love about Sh is that they cater for girls and understand that most of us don't want to be confronted by a huge, black wobbly dildo when entering a store. Not to say that you cant buy one, or one covered in spikes or made out of glass or attached to a harness here (you get the picture) but they are tastefully presented and surrounded by feathers, bell adorned nipple tassles and rhinestone handcuffs amongst other wonderful inventions.
The staff are pleasant, very knowledgeable and discreet, my first visit to the store was to buy a vibrator and the sales assistant recommended several, based on personal experience and sent me away very happy indeed with a waterproof 'Jessica' (£22). The variety of toys for men and women here rivals any similar store that I have visited and they also have a good selection of lubricants, literature and underwear.Helpful 0Thanks 0Love this 4Oh no 0 - Meike B.London1901204216723 Jun 2016
OK, so today's task in a week of Yelp! challenges is to write a review outside your comfort zone. Which means that I have to confess to having visited a sex shop - so here you have it, my name is Meike and I like having fun, I said it, happy now?! ... and I may as well admit it that every now and then I have a sneeky look around Sh! when I'm passing through Hoxton Square.
Actually, the whole point of Sh! is that visiting a sex shop should not be embarrassing for women - and it really isn't. There's nothing seedy here and the no-man rule definitely helps to feel more relaxed when looking at toys, lingerie or books. Won't go into details of what I've discoverd, you'll have to find out for yourself.
I've also been to a couple of book launches here, both excellent fun attended by women of all ages and backgrounds - just a regular bunch of sexy ladies. Actually, come to think of it, this should be within everyone's comfort zone!Helpful 5Thanks 0Love this 6Oh no 0 - Irene O.Cork, Republic of Ireland134891514 Mar 2012
Firstly and foremost, I don't consider myself a prude. Or squeamish about sex, or sex toys.
YET despite my claims I have never really willingly crossed the threshold of emporiums like SH! Before.... By oh my how those times will change.
Everything about the place is welcoming, from the softer pink decor, to the hands on staff, to the eclectic mix of products from natural cotton tampons (which I've new looking for everywhere), to every kind of spanking toy. There is also a fantastic colllection of erotic fiction and fantasy books.
I rarely give 5 stars. This places deserves it, as i'm pretty sure, without expecting to, I will become a dedicated customer and I dont care who knows it... (except for maybe my mom, don't tell her). Shhhh!!! if you will.
All the pieces are made locally in a workshop in East London and a lot of them are original designs, which is uber cool. You're getting local Sex Toys. I think that's amazing. eco friendly, local produce, amazing.
It is girls only, but boys can go and look on Tuesdays from 6-8pm or with a lady friend.Helpful 9Thanks 0Love this 13Oh no 1 - Katie B.London64730462818 May 2012
Spankers and dildos and lube, oh my! It's a veritable wonderland for naughty lady-shopping!
Walking into this pink lady-haven you'll be greeted by the Sh! Girlz who instantly make you feel at home with a smile and the offer of a cup of tea or coffee. Peruse the tables of vibrating wonders, the shelves of raunchy books, the racks of sexy lingerie and the wall of spanking tools, and feel free to ask the Sh! Girlz questions about the products - they can talk openly, expertly and without a bat of an eyelid about anything you might need to know.
No sudden gaggle of school boys will run in to have a giggle at the vibrators, no weirdo beardo will be following you around and watching what you pick up because men are not invited in either without a lady friend to keep them under control OR on a Tuesday evening from around 6 when they are allowed in unattended.
Sh! has art displays that change frequently, usually found on the lower ground floor, I've seen paintings and photography exhibitions down there and they are often available to purchase. They also have classes such as their spanking masterclass and 'Blow His Mind' workshops (have a guess!), and sometimes will host book launches!
The prices are reasonable (more reasonable than the likes of Ann Summers!), the staff friendly and it's always been a pleasure to pop in here for a bit of personal shopping.
Sex toys and a cuppa tea - now that's my kind of shop!Helpful 8Thanks 0Love this 14Oh no 0 - Lizzie S.London17871006125916 Sept 2010
For all your lusty loin desires Sh! has the remedy. Gosh I hope my mum doesn't read this review! Gosh I've been mentioning my mum a lot, I really should visit her...
Yes so this is a sex shop, I *am* reviewing a sex shop. But it's more than a sex shop, it's a *lady* sex shop, just for laaaayyyydddeeees. That means you fellas aren't allowed in. Well not without one of us holding your hand anyhow. Now this is no seedy Harmony, or Ann Summers, this is the real shhhhhh-bang (see what I did there?) with a wonderful and terrifying array of vibrators, strap-ons and butt plugs. If you're a prude like me you face is more of a shade of purple rather than red right now.
So why am I letting you all in on my little secret? Well, this shop is great. I have never felt less of a pervert and more of a normal person surrounded by latex and lesbian porn. It's okay to talk about your lady bits in here and you'll actually get helpful advice, a little like an on hand Samantha from SATC but less perverted. You'll find no penis straws here, just erotic books and fruity lube. Come on girls, let your hair down, be a little less British!Helpful 8Thanks 0Love this 17Oh no 0 - Anna T.Uppsala, Sweden1424281 Jan 2019
One of the best erotic shops I've been into! Cute interior and friendly staff. Very LGBTQ friendly as well and aimed at women's pleasure!
Helpful 0Thanks 0Love this 1Oh no 1 - Larissa R.London23872731010 Jan 2011
I like buying my vibrators from stores with pink façades that are filled with ladies and helpful female staff members who give me top tips on vibe selection.
A downstairs area with whips and gag balls is a bonus.
(PS, Gents' night is every Tuesday from 6pm to 8pm.)Helpful 5Thanks 0Love this 11Oh no 0 - Rory F.Vienna, Austria843963958 Nov 2008First to Review
Some say once you go black, you never go back. I say once you go electric you never go back.
I love vibrators. I'd have mine with me on a deserted Island. Sh! does a great selection of all types of vibes and butt plugs. They also sell light s and m gear, erotica (lesbian and straight ,for women mostly), great silicone dildos (hand made at their factory I'm told) and hot lingere.
This store is great because it delivers sex for women without making it cutesey. The staff is very helpful and I think the prices are pretty damn good because I bought the same vibrator in Brighton for 10 pounds more at least!
This store is great! Give yourself many happy ever afters. Go to SH!Helpful 5Thanks 0Love this 3Oh no 0