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  • 507 Newport Road
    Cardiff CF23 9AD
  • Get Directions
  • Phone number 029 2048 6380

Recommended Reviews

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  • 4.0 star rating
    2/10/2010

    If you want stuff that is dirty cheap but don't really know what you're looking for, then What! stores are for you. This place has absolutely everything you could dream of and stuff you've never even though about.
    There is food, furniture, DIY stuff, art accessories, lighting, pet equipment...you get the drift, just everything.

    It's all at very good prices too, I saw some kitchen stools for a very reasonable price the other week. I think that's the thing with this shop, it makes me want to get a house just so I can fill it with all of its bargain goods.

    I adore this shop, especially the food section, with lots of cheap and unusual sweets. There aren't enough shops like this in Cardiff. I want more I tell you, MORE!

  • 4.0 star rating
    4/5/2010

    Big discount stores make me seriously happy for a few reasons.

    1) Finding kitsch and abstract things in amongst the rubble.
    2) Actually finding a bargain.

    My friends and I love going to What! and setting little challenges e.g.
    "If you had to buy me a present for £3 what would you get me? Meet me by the hair grips in 5 minutes".

    This isn't just a place to buy useless and tacky things though, there's a really good gardening section, a huge selection of arts/crafts and stationary supplies and genuinely decent furniture well priced.

    I'd seriously give What! a try. You never know what treasures you'll find.

  • 5.0 star rating
    4/5/2010

    I am definitely going to be dragging my friends down to What! now to play that game, thanks Tiffany!

    The best section of this shop is the stationery/arts and crafts bit, which as Tiffany says, is really huge. It is also absolutely chock a block of bargains. The quality of the products could reasonably be expected to be below par given the prices but actually it's all really good. I'm going to be hitting up What! very soon to get everything, absolutely everything, I need for a scrap book.

    The only thing that is a bit weird is that sometimes they ask you to leave your bag at the door?...

  • 5.0 star rating
    29/8/2010

    What! is the most fun you can have in a public store with your pants on. It's more fun with your pants off, but that tends to get you thrown out so you get less time in the shop. Do you prefer quantity or quality?

    If you do decide to keep your pants on, Tiffany's game allows for some entertainment. If you want to add an extra level of entertainment to the experience, set a definite item and try to freak out the cashiers. A fun game is the "condoms + two items game". There's nothing like approaching the till with a packet of condoms, a turkey baster and nine feet of copper wiring to cause a cashier to snort their Ribena all over the conveyor belt.

    But in truth, most of your time in What! will be spent rushing to where your friends are after hearing the shout of "OH MY GOD! YOU GUYS HAVE TO SEE THIS!" It is the home of some of the most wonderfully esoteric rubbish and you'll usually end up walking out with a trolley half filled with useful purchases and then £19 worth of batteries and an electric monkey toy that tries to wrestle people's toes when you turn it on.

  • 3.0 star rating
    12/9/2010

    First thing first... If you are on a rush and/or appreciate good customer service this shop probably will not be for you.

    I went to What! looking for storage boxes and soon discovered that it was far to much hard work. It was like an indoor market. Everything was everywhere and people nudged past me at every angle without even saying excuse me!

    I hated it!

    I found the storage boxes in the end but they didnt have a price on them. I asked a lady who worked there and she pretty much shrugged her shoulders at me and walked away.

    That was it.... I put them back and walked out heading to a more sophisticated outlet across the road.

    This sort of shop is not for me and I wont be going back!

  • 4.0 star rating
    31/5/2009
    First to Review

    I really like the What? shop, and have done since it was a much smaller store in the city centre (before it got knocked down to start building the St Davids development). It takes the idea of the pound-stretching discount store to the extreme.

    It's primarily a hardware shop, selling everything from sledgehammers to garden tables, but on every aisle there's something different, and sometimes the name What? seems to refer to What the . is that?!. Extremely large poster prints of Joe Calzaghe, anyone? Plastic tubs full of sweets with labels you can't read? Revolving hatstands? Massive packs of poor-quality biscuits for a pound? Reduced-price J2O fruit juice? It's all there.

    There are some definite bargains to be had, just as long as you take a good look at what you're buying. Some of the stuff there is very decent, but some of it is very poor quality and won't last you very long. But as long as you stick to the stuff you can't really go wrong with, it's definitely worth a visit. It's quite funny.

    • Qype User junipe…
    • Cardiff
    • 12 friends
    • 77 reviews
    5.0 star rating
    17/11/2008

    The huge blue signs outside What declare 'What everything?' 'What prices?'. 'What discount!' and you will find yourself saying pretty much the same thing as you walk round the store. They literally sell everything from furniture - beds, sofas, chairs, dining furniture and rugs to bedding, food, diy tools, car accessories, christmas lights, toys, clothing and household equipment - kitchenware, bins, mops, storage boxes.. I could go on!

    My favourite section has to be the huge craft selection they stock. You can get all sizes and types of cards, stick on bits and bobs, ribbons, glue, paint and art gear. It's fantastically cheap with most items either 80p or £1.

    The household section is also great, I've picked up a really nice sieve for a couple of pound and in the food/cleaning product area they often have great bargains. My tip is to look out for the branded products they sell - Dove bath stuff being one of the good finds. Turnover of items in this area is quite high and stock seems to vary week to week so you can get some great things - cheap Cif and Dettox cleaning products etc.

    This is definitely a no-frills store but the staff are friendly and if you are a bargain hunter grab a basket on the way in - you're going to need it!

    • Qype User that…
    • Cardiff
    • 0 friends
    • 1 review
    1.0 star rating
    23/9/2013

    I went to the what shop in Cardiff today & after parking the car had to wade through what I can only describe as a rubbish dump to reach the store itself! Cannot the manager of the store see for him/her self the
    image it makes as to the store itself?

    • Qype User judyd1…
    • Cardiff
    • 0 friends
    • 1 review
    3.0 star rating
    13/5/2013

    I am a disabled Lady Living in Cardiff. I have been a customer of What Store since it opened.My review and rating would have been at the top up until last week, I decided to purchase plants from them, I chose nine plants and brought several other items as well, on my way around the store I found a small Cardboard box, and packed the plants into it, making it all much easier to carry, At the till I put the box and the rest of my shopping on the counter, the young assistant told me she will have to call her supervisor to ask if I might take the Box, I couldn't believe what she had just told me and I said '' Its just a cardboard box and it would really help me as I am disabled''.
    When the supervisor arrived the young assistant asked her if I might take the Box, she looked at the Box and then at me , again I said '' it would really help if I could have the box'', by this time I was not feeling so good and just wanted to leave the shop. The supervisor nodded no, and said it was against their Policy.
    I was so annoyed and stunned that in this world of advancement and technology the BIG WHAT STORE were unable to grant a common courtesy, they would rather lose custom over a small Cardboard Box , I left my shopping and walked out.

    • Qype User Andrew…
    • Pontypridd, Rhondda Cynon Taff
    • 0 friends
    • 1 review
    1.0 star rating
    3/5/2013

    My wife and myself went to the WHAT shop in caerphilly today to have a look around we purchased our goods and walked out when i was stopped by a store detective and was asked did i have anything in my pockets to which i replied yes a tape measure because i was on my way to buy a carpet and needed to measure up,although he was polite enough i wanted to take all the goods we bought and ask for our money back but my wife threw the receipt away. to kick up a fuss if nothing else they can shove their grubby little store and their rubbish goods up their arse. I will never shop there again, and i will tell everyone i know to avoid the shop.

    • Qype User Gemsha…
    • Merthyr Tydfil
    • 3 friends
    • 73 reviews
    3.0 star rating
    18/1/2009

    What Store is located on Newport Road in Cardiff and offers household items, car products, furniture, cleaning products and seasonal times at extremely low prices, also offering many items for £1. The best section is the craft aisle that is three aisle long and has everything for either £1 or 2 for £1 which is fantastic value, offering items for your scrap booking and card making. The staff are friendly but the only downside is that it is a complete shambles of a shop and there is mess everywhere and you have to rummage through everything so it takes a while to look through everything. A typical cheap discount store.

    • Qype User cezbal…
    • Bargoed, Caerphilly
    • 0 friends
    • 3 reviews
    3.0 star rating
    3/1/2013

    I love the arts and craft section, and can get some good cheap seeds for the garden even cheaper out of season and their selling them off staff though need a few courses on customer service at the very least, security guards just stand there looking a little dumb and don't seem to help anyone. i did buy a few pairs of socks in there, they were really soft plushy ones that i thought would be great for lounging around the house in when its cold but they were so poorly made that they came apart when i put them on, holes in the toes, ankle part actually tearing away from the foor part, stitching coming undone and unravelling, and i dont mean after a month or two i mean the day i put them on. have bought socks for a pound in lots of places but never seen that before.
    I will carry on going there to shop as it is a little like aladdins cave, just need to be careful at what ur actually buying, sometimes cheap price means its a cheap bit of tat, other times it could actually be a bargain!

    • Qype User skinny…
    • Tonypandy, Rhondda Cynon Taff
    • 5 friends
    • 53 reviews
    5.0 star rating
    27/10/2008

    Awesome! Sells Everything At Reasonable Prices

    • Qype User threew…
    • Swansea
    • 0 friends
    • 1 review
    4.0 star rating
    4/3/2010

    well we walked around the place which is a little upside down, but if you are looking for nothing in particular then u will find it here ?? if that makes sense??... it has everything from very good qualitiy new oak furniture, to a bag of sweets, some one asked me where to buy the fried egg retainers for keeping the fried eggs round in the frying pan? i sent them here and yes they had them lol , if its a rainy sat and u'r bored, go and have a look around its ??? different... but i bet u dont come out of the shop empty handed....

    • Qype User smarti…
    • Cardiff
    • 0 friends
    • 1 review
    4.0 star rating
    8/6/2011

    I have to be honest and say that I really like the store, floor staff are very helpful but security staff need a personality transplant as they are rude and unfriendly. I am disabled and was being picked up outside the shop with the goods I had bought from the store. I was struggling to get through the doors and the security guy with a bobble hat stood there watching, a fellow customer put down his bags to help me. I felt that it was bad manners and could not believe he was more interested in smoking his cigarette rather than help a struggling customer.

    • Qype User mr_has…
    • Cardiff
    • 0 friends
    • 3 reviews
    1.0 star rating
    6/5/2012

    Very poor customer service and when confronted the owner about it he said I don't have to shop here if I don't want and that's life.Items are of poor quality and the price on some items are not actually cheaper than elsewhere. Bought some dog toys which due to the poor quality fell apart in 5 minutes when given to the dog which is in fact not a rockweiler but a toy poodle.The store is false economy where items purchased elsewhere last months/years items here last minutes/hours/days. Some items can be found cheap but with the poor customer service and general poor quality items have you are better of purchasing items elsewhere.In my opinion stay away as I personally won't shop there again and would recommend my friends/family not to either.

    • Qype User petejo…
    • Hereford
    • 0 friends
    • 1 review
    5.0 star rating
    19/11/2011

    i recently visited your store on friday, i noticed a twin bubble lamp on a stand with a light and fish in the bubble tubes, the price was £ 49.99. my question is would it be possable to pay for it over the phone and have it delivered to hereford via parcel post or courier and tell us the price of delivery ?. i look forward to your reply asap cheers pete.

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