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  • 507 Newport Road
    Cardiff CF23 9AD
  • Get Directions
  • Phone number 029 2048 6380

Recommended Reviews

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  • 5.0 star rating

    What! is the most fun you can have in a public store with your pants on. It's more fun with your pants off, but that tends to get you thrown out so you get less time in the shop. Do you prefer quantity or quality?

    If you do decide to keep your pants on, Tiffany's game allows for some entertainment. If you want to add an extra level of entertainment to the experience, set a definite item and try to freak out the cashiers. A fun game is the "condoms + two items game". There's nothing like approaching the till with a packet of condoms, a turkey baster and nine feet of copper wiring to cause a cashier to snort their Ribena all over the conveyor belt.

    But in truth, most of your time in What! will be spent rushing to where your friends are after hearing the shout of "OH MY GOD! YOU GUYS HAVE TO SEE THIS!" It is the home of some of the most wonderfully esoteric rubbish and you'll usually end up walking out with a trolley half filled with useful purchases and then £19 worth of batteries and an electric monkey toy that tries to wrestle people's toes when you turn it on.

  • 4.0 star rating

    Big discount stores make me seriously happy for a few reasons.

    1) Finding kitsch and abstract things in amongst the rubble.
    2) Actually finding a bargain.

    My friends and I love going to What! and setting little challenges e.g.
    "If you had to buy me a present for £3 what would you get me? Meet me by the hair grips in 5 minutes".

    This isn't just a place to buy useless and tacky things though, there's a really good gardening section, a huge selection of arts/crafts and stationary supplies and genuinely decent furniture well priced.

    I'd seriously give What! a try. You never know what treasures you'll find.

  • 5.0 star rating

    I am definitely going to be dragging my friends down to What! now to play that game, thanks Tiffany!

    The best section of this shop is the stationery/arts and crafts bit, which as Tiffany says, is really huge. It is also absolutely chock a block of bargains. The quality of the products could reasonably be expected to be below par given the prices but actually it's all really good. I'm going to be hitting up What! very soon to get everything, absolutely everything, I need for a scrap book.

    The only thing that is a bit weird is that sometimes they ask you to leave your bag at the door?...

  • 3.0 star rating

    First thing first... If you are on a rush and/or appreciate good customer service this shop probably will not be for you.

    I went to What! looking for storage boxes and soon discovered that it was far to much hard work. It was like an indoor market. Everything was everywhere and people nudged past me at every angle without even saying excuse me!

    I hated it!

    I found the storage boxes in the end but they didnt have a price on them. I asked a lady who worked there and she pretty much shrugged her shoulders at me and walked away.

    That was it.... I put them back and walked out heading to a more sophisticated outlet across the road.

    This sort of shop is not for me and I wont be going back!

  • 4.0 star rating

    If you want stuff that is dirty cheap but don't really know what you're looking for, then What! stores are for you. This place has absolutely everything you could dream of and stuff you've never even though about.
    There is food, furniture, DIY stuff, art accessories, lighting, pet equipment...you get the drift, just everything.

    It's all at very good prices too, I saw some kitchen stools for a very reasonable price the other week. I think that's the thing with this shop, it makes me want to get a house just so I can fill it with all of its bargain goods.

    I adore this shop, especially the food section, with lots of cheap and unusual sweets. There aren't enough shops like this in Cardiff. I want more I tell you, MORE!

  • 4.0 star rating
    First to Review

    I really like the What? shop, and have done since it was a much smaller store in the city centre (before it got knocked down to start building the St Davids development). It takes the idea of the pound-stretching discount store to the extreme.

    It's primarily a hardware shop, selling everything from sledgehammers to garden tables, but on every aisle there's something different, and sometimes the name What? seems to refer to What the . is that?!. Extremely large poster prints of Joe Calzaghe, anyone? Plastic tubs full of sweets with labels you can't read? Revolving hatstands? Massive packs of poor-quality biscuits for a pound? Reduced-price J2O fruit juice? It's all there.

    There are some definite bargains to be had, just as long as you take a good look at what you're buying. Some of the stuff there is very decent, but some of it is very poor quality and won't last you very long. But as long as you stick to the stuff you can't really go wrong with, it's definitely worth a visit. It's quite funny.

    • Qype User junipe…
    • Cardiff
    • 12 friends
    • 77 reviews
    5.0 star rating

    The huge blue signs outside What declare 'What everything?' 'What prices?'. 'What discount!' and you will find yourself saying pretty much the same thing as you walk round the store. They literally sell everything from furniture - beds, sofas, chairs, dining furniture and rugs to bedding, food, diy tools, car accessories, christmas lights, toys, clothing and household equipment - kitchenware, bins, mops, storage boxes.. I could go on!

    My favourite section has to be the huge craft selection they stock. You can get all sizes and types of cards, stick on bits and bobs, ribbons, glue, paint and art gear. It's fantastically cheap with most items either 80p or £1.

    The household section is also great, I've picked up a really nice sieve for a couple of pound and in the food/cleaning product area they often have great bargains. My tip is to look out for the branded products they sell - Dove bath stuff being one of the good finds. Turnover of items in this area is quite high and stock seems to vary week to week so you can get some great things - cheap Cif and Dettox cleaning products etc.

    This is definitely a no-frills store but the staff are friendly and if you are a bargain hunter grab a basket on the way in - you're going to need it!

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