Smug is one of those shops that makes you feel better just for a visit, as it's full of neat little examples of brilliant design. Some is re-purposed vintage stuff, some is modern retro. For those with an eye for graphic design and a bit of space to put it in, it's well worth a visit. Sky-high Islington prices, but deservedly so.
When shopping I ask myself the question: "Do you need this or do you want it?" If the answer is want, I usually don't buy it.
This shop is a "want" shop. I want these things but I really don't need them: wooden owls, trendy furniture, salt and pepper shakers that look like anything but, trendy desks, fashionable kitchenware etc. You get the picture.
It's a cute little shop though, spread over two small floors on Camden passage. Pop in and browse but whether you need any of this stuff is up to you.
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