In Harry Potter and the Chamber of secrets, J.K.Rowling describes Tom Riddles(Voldemont)diary as having a printed name of a newsagents on Vauxhall road, London on the back. Seeing as Smiffs is the only newsagent on this street, I can only assume it is the one she was refuring to. Therefore, I feel this newsagents should be extreamly famous and popular among the Harry Potter loving community, I sertainly will be making an attempt to purchase a diary similar to the one a 16 year old Voldemont did :D
Congradulations to Smiffs for getting an internationally read pun from J.K.Rowling herself for nothing more than its location on Vauxhall road!
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