Simurgh

Apart from the fantastic location, there are no other positives.
Overpriced.
Food - poor. There are way better Persian restaurants in London. We had the lamb and herbs stew, royalty grill and a vegetarian grill. Every dish had the same sides ('exotic' greens, same three different rice). The stew had definitely been prepared beforehand and just heated up prior to serving (and it was a small portion for the price).
Unless you're desperate I would not recommend this place.

We were very impressed with this lovely little Persian restaurant on Garrick Street. We started with their humus with Felafel with an order of Lavash. It was really fabulous. The humus was served with a sprinkling of cinnamon, which really added to its flavor and their Lavash was warm and tasted very fresh. We shared two additional dishes: a chicken stew with apricots and roasted salmon. Both were tasty but I'd highly recommend the chicken dish. The combination of the flavors and the sauce was so tasty that I added it to my salmon too. The service was excellent and their prices were reasonable.

Not a lot of meat variations to choose from. For example, I would have liked the chicken koobideh but, they only offer it in lamb. Opted for the salmon entree (served with rice and salad) instead and it was okay. The dressing on the salad reminded me of thousand island so I barely touched it. Persian beer was okay as well.

Food is good. Restaurant is generous with their buffet. They refill food immediately when buffet trays are low.

After waiting for 20 minutes to get into Dishoom, we decided to check out a random Persian restaurant around the area and found Simurgh. We ordered the Sini Platter to begin with. At £14.95, it felt a bit expensive because the portion was too less.

For main course, we got the Joojeh (£14.95 - with exotic rice) and Koobideh (£13.95). Both were cooked to perfection and hit the right spot.

Service was quick and good.

Growing up Persian with an exceptionally gifted mother when it came to cooking the cuisine of my ancient and storied people, I was always a bit spoiled when it came to Persian food.
And I can honestly say that this was some of the best Persian food I've had, including Tehran and Los Angeles.
The lamb koobideh was an absolute inspiration only to be topped by the delightfully marinated joogeh (chicken).
Granted the price was a bit much for my American dollars, but between the beautiful decoration and the utterly sublime food I would highly recommend this to anyone with a love of Persian culture or just a general interest in amazing food.

So again in London & went back to this place :)
The ambiance & interior is really good, it's a great location in Covent garden & my company loved the food. As for me, I thought it was average good but I liked how they presented the food on plate also.

The restaurant itself is lovely with fantastic staff. I had Persian tea to warm me up after my walk from the hotel, ordered the cucumber/tomato/herb salad (not going to even attempt to spell it!!!) and the gormeh sabsi stew for dinner (not sure how well I did on that spelling!!). The food was just as lovely as the restaurant except, and maybe this is only done at my usual Persian restaurant, but they didn't give me any herbs/onions/cheese/radishes to nibble on with my food. I may be spoiled in that I grew up surrounded by Persians who taught me the wonderful cuisine from Iran (and the ugly side of it too... yogurt drink blegh!!) and so I'm used to having it a certain way, nonetheless, the stew was good and filled that craving I'd been carrying for a while!

I've never had Persian food before, so Simurgh was literally the my first ever experience trying this type of cuisine and I must admit that I really enjoyed it! They have great service here which is always a plus. Coming to the food, the falafels are crunchy which is just the way I like it. We ordered some grilled vegetables with Persian Rice. If I know anything about Persian food (mostly from having a friend from Iran), it's that they take real pride in the rice they make and I could truly see that in the meal.

If you're looking to try something different, this is a great place to start. Oh and don't forget to get those refreshing mint teas with your meal. They're great!

If I could give zero, star or minus , i would do that. As a person been to many Iranian(Persian) restaurants in different countries, definitely it was one of the worst experiences. The first thing was the disrespectful and unprofessional behavior of manager/owner. the food was a night mare.
they served Iranian kabob koobideh with:"TOMATO SUACE" alraedy on it!!
when we objected to food , the manger impolitely said" hey, I can not do any thing with it!". the iranian kabob in any part of the world either comes with bread "naan" or rice or "salad " , when we mentioned that he said" you have order it separately!! and he added rudely" those Iranian restaurant that you go will give rice with spade!!"(which literally means you eat somewhere like in stable!!). I and whole family were shocked by the way he talked! if not accompanying by family i would definitely face his unprofessionalism.