Put your seatbelt on for this place, and bring your wallet.
Hippo's humping in the Men's Shoes department. Get a cocktail while you shop.
If you do not have a wallet, or are on the outs with your wallet, you can buy one here.
I bought one here and its sumptuous.
I did an impulse buy and bought a delicious Launer Wallet. Just point and pay. See it, like it, point to it, buy it - then blink.
Absolutely luscious and delicious here.
Speaking of, they have a very nice food court here as well where you can have oysters and champagne.
More new school than Harrods.
On par with Galleries Lafayette in Paris.
Yes this is a department store. It carries all the great designer fashionable names like Ralph Lauren, Yves Saint Laurent, Romeo Gigli, Christian Louboutin, Comme des Garcons, FCUK, DKNY, Louis Vuitton, Victoria Secret, DSquared, North Field you name it, so I was slightly put off when I saw a large section in here reserved for ...
Yes my friends, Selfridges stocks this incredible and high fashion shop, for those discerning fashionistas out there, you can now stock up on your favourite lounge pants for £3 or rocking that onesie for £8 - that's a bargain b... Macklemore would have a field day.
Beside that, the place is a little too much, sure it is in London, sure it is on Oxford Street, sure it is one of the best know department stores. I just cannot escape the feeling that this is all being a bit mm..sexed up. The place is more a tourist attraction and it feels like you are looking at art in a gallery, art you can touch, try on and buy. Not the best art mind, but acceptable and reassuringly expensive (..bar the previously mentioned Primark).
Selfridges is a collection of shops in a big building, posh shops with some unique offerings. As much as they try, and they try hard, it just didn't excite me as they though it would.
Amazing selection of clothes during holiday season with so ho-hum dining options.
Came here Dec '13 with a small group during the holiday season, right after Christmas. The amount of goods carried and the way the store was organized was nothing less than impressive.
Despite the high volume of shoppers in the store, the hordes of shoppers moved about freely without the place ever getting out of control or feeling uncomfortable.
I liked the selection of goods sold here enough to get a wallet, pair of jeans, and a few shirts.
For international shoppers, the tax credit process took around 10 mins wait, and another 5 mins for the rep to give us credit back on our credit cards.
I tried one of the restaurants here and thought the food, a crab sandwich, was pretty good. Unfortunately, the service was awful. Having to wait 40 mins for the service, 20 for coffee, and a few forgotten items entirely. I may review the place later.
I usually dont pay much attention to department stores, but this was a positively memorable experience.
Although there's this hype about this department store, I see and agree that the shopping experience here for tourist is absolutely terrible. I went with my mother to high tea at Dolly's , which left us both upset and frustrated upon leaving.. We order two teas and scones. Unlike other customers, we were given smaller porcelain kettles while all other customers had the antique silver ones. When we asked if they could refill with water, they say they are charging 2pounds which was fine with us. But we requested that we would get nice silver kettles same as everybody else, they returned with a cheap kettle that looked like ones you get from a dollar store. So, we explained our wishes again, and the lady said she could do nothing about it. But the manager was absolutely RUDE.. Her attitude was like, you get whatever cutlery or cockery given, there's no choice. Her response was like as if we were causing so much trouble.. We were clearly treated unfairly from the quality of the tableware. That manager has no customer service nor respect for for us.
Wow, what an amazing department store. This is a London icon and I can see why - just the fact that they had three enourmous floors of mens clothing was very impressive...even the Christian Louboutin mens boutique was a nice touch.
The service was very professional and I appreciated that.
Although on the pricey side (isn't everything in the UK) due to the pound, I must say that this mall is quite possibly the nicest ever! They had everything from runway to street wear. I was thoroughly impressed to see all the high end brands, all the way down to Comme des Garcons and Crooks & Castles.
I wish I had more time to spend and just roam around. Their food court was also ridiculous. They had a Pinkberry and Krispy Kreme for cryin out loud! I hope to visit London in the future, and Selfridges will be a must visit.
I just want to win the lotto and be let loose in Selfridges - is it too much to ask ???? I love the home wear section and they have the most awesome collection of neon lights. The food court is also amazing and I really could go broke in about 5 minutes flat !
Love love love the Christmas displays in the windows and the friendly tax return folks on the main floor. Easy to find what you're looking for, and the selection can't be beat.
Bought things at Charlotte Tilbury and Louis Vuitton.
Charlotte Tilbury staff are super. Very friendly, charming and helpful. Love them.
Louis Vuitton left me very frustrated upon leaving. It was very busy, and it took some questioning to find out that they do indeed have a customer queue system in place. I knew exactly what I wanted, and it took 45 minutes for them to locate and package 3 items. Yikes. The sales associate I worked with was very nice and charming. They refused to hot stamp a hotstampable item, claiming it was "impossible". My local LV took care of that for me back in Vancouver, no problem. Printer at her computer didn't work, so more waiting to pay and get a receipt. No one was helping my sales associate out in order to expedite the process. Although very happy with my items, I was disappointed in the experience.
But the store is truly beautiful, elegant ground floor lobby with traditional style decors, nice lighting, very nice escalators, a combination of modern convenience and classic beauty.
The shoe salon is the best I've seen among all department stores. Most brands are predictable but the selection and the display are very tasteful. I was pleasantly surprised that they had Charlotte Olympia.
Really nice food hall, lots of produce to take home to and lots of places to sit down for a quick bite.
The exterior is magnificent as well (especially at night with the lighting). The shop scene at Oxford/Bond street will not be complete without Selfridges.
I will give it to London that they definitely have some killer department stores. This is like Neiman Marcus x Barneys x Saks 5th Ave all combined into one. The level of designer goods in here makes any girl's eyes bulge with desire of the fourteen million things she cannot afford, while browsing through well done displays of beautiful items throughout the store.
I particularly enjoyed their fall LV display facing onto the street because it was very well done, colorful and to the point.
I love that the store is setup in such a way that it flows, and literally carries you from one exquisite display to the next. Such an incredible experience even if you end up buying nothing!
Okay, if you want a huge selection of things that you're expected to think are worth a lot more than they actually cost to make or than will improve your self-esteem, offered by salespeople who for the most part don't really care to help you, this is the place. Unlike Harrods, where I was generally impressed with the entire shopping experience, here I felt as though I wasn't welcome to be shopping in the departments I was in.
Absolutely, if you're into department stores, this is the place for you. It's well organized and holds many of the most beautiful products you can find in London department stores. At the same time though, it's just a store. There are many amazing places to see in London, where you can feel welcome just as you are (and as frumpily as you like to dress).
I cannot walk through the store without quoting numerous lines from 'Love Actually.' I know, total tourist move.
Third favorite department store in London after Harrods and Fortnum & Mason. Tourists flock to the store. They take numerous photos of the outdoor windows which are constantly changing.
Selfridges has just about anything you could ever imagine. Food hall is divine.
Yes. It's very pretty and everything. Pretty bags. Pretty people. Not so pretty prices. But you pay for quality and good service right?
I've gone into Selfridges a few times and it really feels that unless you wave £50 notes under the shop assistants they couldn't really care.
Fame and an ITV programme clearly isn't everything.
Literally stumbled into this huge department store in central London after escaping the cold drizzly raindrops. On the first floor, the sweet scent of perfumes greeted us and we had to marvel at the array of brands available.
Happy to see Shu Uemura products available here since they pulled out of the US market a few years ago.
Clothing, jewelry and even an amazing food selection with packaged goods, premade foods (eg, pasties and scotch balls) Lola cupcakes, gelato, a champagne and oyster bar, and a mouthwatering ensemble of candies and chocolates. Simply overwhelming!
We were too tired to check out the rest of the floors but hope to make a stop and leave with one of their signature yellow and black bags!
This article is particularly about the Nespresso boutique on the lower floor at Selfridges. It is a little hidden for by-passers below the jewellery on the lower ground floor. While it was a lot smaller than I had expected, it had everything a true Nespresso fan would need. You can buy machines, capsules and also try the new ranges (for free).
I recently went there to try the new flavours that had just been released in mid-November. Chocolate was my choice this time (though there are two others as well). They are all based on my usual choice the espresso (strength 6) Livanto.
There was no pressure or obligation to buy anything though I was the only one trying a cup. I am used to quite big Nespresso boutiques, such as the one in Hamburg, Germany Hamburg, Germany which is much bigger and has a Café in the back where any club member can have a coffee any time.
So, all in all I can recommend this boutique. I would suggest the Nespresso team to be more open, offering possible customers a cup to try (they might end up buying a machine and come back regularly for capsules). After all, Selfridges customers are usually not the poorest Londoners around ...
In general, I do not really enjoy shopping. But sometimes, you just need something. For example, when you break a cereal bowl while washing up. As I went to Central London anyway, I decided to go to Selfridge's and see if I can find something.
Finally, I went for a cheaper option at M & S next door, but I must admit that Selfridge's offers quite an enjoyable shopping experience, even to me. This is quite an achievement. It is a large and beautiful building where you have enough space to walk around without bumping into random offerings along the way. The airy shop layout really contributes to a positive and convenient shopping experience, even when you leave without buying anything.
A little detail is the silent room. I did not check it out, but alone that they have a silent room where people can calm down in the middle of the hustle and bustle of Oxford Street probably says something about this shop.
Selfridge's might not be the cheapest store around, but if you look for a quality product and not just a inexpensive replacement for a broken cereal bowl, this store is definitely an option you should consider.
I don't see what all the fuss is about. This store had rude salespeople, barely any good merchandise, and a tiny food court. I wanted a pair of boots so bad and found the perfect pair. I looked for someone to wait on me for 20 minutes! I got stared at, but that was the extent of it. When I asked someone in another shoe area if they could help, the answer was plain no. I put the boot back and ordered it online from Harrods. It wasn't worth it! After this experience, I will never go back nor recommend Selfridges.
Perhaps not as exclusive as Harrods but still quite posh and offering a huge designer selection. Their shoe department is outstanding and should not be missed. Close to Bond street so offering that bit of old world cache while being on bustling Oxford St. offers proximity to all the High St. shopping as well making it the most central shopping in London.
In my opinion of the various department stores in London, this one has a distinctly more young and trendy feel than any other shopping centre. The reason why this is my favourite store is that you can find nearly everything you want, from luxurious beauty products to strange, exotic
food, from clothes to electronics and books. You can
get all your presents shopping done here because there is just much to choose from and the service is absolutely
great. Naturally with all that shopping you will eventually get tired but luckily for you there is a wide selection of cafes in
the Food Hall where you can rest or go straight for a treatment at the Clarins Spa. Personally for me this is the most complete department store in London.
How do you know where to shop? Look at the bags the locals are carrying. I kept seeing this yellow bag with the word Selfridges on it everywhere and it made me wonder what the hell is this place and why do people keep buying from it.
Now I get it. Its a beautiful store kind of like a really clean Bloomies + all the other tidbits of stores that you were wanting to go to. Like a mall imploded all its walls. A one stop shop if the particular portions of these other stores benefit your shopping trip.
I couldn't get to the food hall but I wasn't into that after having my fill at Harrod's. I did enjoy the view a few times over. I think I rotated through the few floors I cared about 2 times.
I even managed to buy something without feeling too poor afterwards.
They also give back the tax on items for tourists. I might have let out a big secret on the internet. But hey you should know. I wish I did before hand!
It's a department store, but really, it's THE department store! One of the best I've ever been in. I've gone twice since moving here, and will go again and again, I'm sure.
But here's the most amazing thing about Selfridges. Chanel personnel? Not snooty. Dior personnel? Not snooty. Miu Miu, Louis Vuitton, Cartier... same story. Louboutin personnel? Not snooty, and even encouraged me to try on shoes that were £2000+ just because they liked how they looked with my skin tone. I have truly, positively, absolutely, never been so impressed with the staff at upscale designer boutiques in my life.
I have seen reviews griping about sales staff, so maybe I was just lucky, but it certainly made my experience a great one.
Excuse me for just a moment, while I attempt to regain my composure, so that I might actually articulate something useful in this review.
I'm not a shopaholic like some, but if I were, Selfridges on Oxford street is what I would consider to be shopping nirvana. I simply don't even know where to begin with this review. I'm overwhelmed just thinking about it. I'm unable to find the approrpiate words...even the ladies lounge is magnificent.
Pure. Shopping. Nirvana....and hellish prices.
Was it me, or does the quality of goods and prices increase with each level? If you are hyperventilating on level 2, either stay where you are or go back to level one. You aren't ready for level 3 yet...or head straight up to level four for some food and a Frappucino at Starbucks.
CONFESSION: I felt a jolt of anxiety as I inadvertantly stumbled upon the Vera Wang bridal boutique on the lower ground floor. My fight or flight mechanism kicked right in and I instinctively bolted for the nearest escalator up. Once I was whisked away from all things matrimonial, safely moving upward to the next level, I noticed a tiny bit of perspiration on my brow. Go ahead...mock my irrational fear of commitment. Marriage=death of my independence! Commitmentphobes, be forewarned about the Vera Wang bridal section on the lower ground level!
A nice selection of Jo Malone pink grapefruit candles and essences, though~
The most amazing thing I witnessed at selfridges was actually outside of it. Puma rented out a display window for an ad campaign but instead of putting shoes and shirts in it, they put real living breathing humans inside. A repulsively fit, young happyattractive couple in Puma underwear mind you. Tarnished in a fully furnished upscale room with a comfy looking bed, a warm fuzzy carpet, a lazy chair and a bookcase, a chess table other jazz one would need after just awakening in a window display with a beautiful girl by your side, the happy Puma couple were getting on with their day as if it made sense for them to be in there. it was quite bizarre, quite bizarre.
"this is my life in a nutshell. No this is my life in a selfridges window display: help, get me out of this window display! why am I in this window display!!!"
Selfridge's is like a modernized Harrod's just no where near as much focus on the home decorating and more strictly the exotic and fancy.
look out for the agent provocateur exotic laundry display that sometimes has live models decked out in lingerie. it's basically like Viky's Secret just w/ actual girls wearing the stuff displayed.
the men's clothing is cool, i gotta admit. its just way too much £££ which = 2x$$$.lyke outstandingly expensive.
Ritz Ranking: too high for the American meter to handle. The madness that is the first floor (girls stuff lyke perfume) is already ritz spectacular.
Selfridges was so incredibly overwhelming I can barely describe it. I get a bit panicky thinking about it. Actually, it could be euphoria, come to think of it!
The store was jam packed with locals and tourists alike and there was a plethora of mini shops within the store. Prada, Gucci, Ferragamo, the Italians were all there. It was a cornucopia of the top fashion houses, an eclectic mix, to say the least and I was in seventh heaven.
Maria M. and I must have visited around the same time because the pound was so strong compared to the dollar that my parents were the only ones doing the purchasing. I was the silly blonde trailing behind them. I could have been told it was Christmas and would have believed.
What an ah-mazing Domestic Goods department and that is saying a lot coming from me. My mom incessantly talked about getting a butter curler, an obsession that began after the first breakfast was served to us back at the house. After an hour, I got bored with the kitchen gadgets and I ventured over to the Vera Wang gowns, psychologically placed in the same general area as the kitchen department. The gowns were amazing and I'm sure with the exchange rate and the mark up, one could purchase a Ford Focus. My father became faint when he noticed and we quickly exited the store with Mom's butter curler in hand.
My Mothership. Or Selfridges to lesser shoppers. In this case, it's necessary to talk accessories. Perfect Prada shaped ones.
Birthday Spree's hold a tradition for me in this haven of a store and most recently I spent my 28th in here. For hours. And then hit HIX the Champers bar but that's a whole different tale. Today was about purpose or to put it strongly rowing in the Prada Accessories concession on the Ground Floor.
You see I decadently brought a Prada purse here just 7 months ago and it has had the laughable audacity to split at its expensive seams. I love this purse like a child and was not going to take this lying down. I'd called ahead and stressed my disdain and upset and that I would descend on the department store, lawyer in tow (Jeremy). And that I did. The supervisor started out stern but impeccably, immaculately dressed Daniele soon warmed to my tale and was bending over to help me with my Prada predicament.
The purse in question has been shipped off to Italy for a 'spa treatment' and they will either fix the issue or replace her free of charge within 4 weeks, which I negotiated to down to 2 weeks. Or else suing and screaming brattishly is my option if they fail. I even got a beautiful dust bag to put my credit cards in and the sound of genuine concern in both Daniele's and manager's Ulrika's voice. Not bad since most posho haunts don't feel the wrath of the complaining questioning of Super Shopper.
Marc Jacobs. Stunning deep purple satchel. 700 GBP? Psssssh. It was calling out to me.
Thank god my sane co-worker (and dear friend!) brought me back to reality by reminding me I don't have money.
Instead, I bought a 20 GBP wallet that kinda resembled something Marc Jacobs would make. (Sure.)
Selfridges is great. We could've stayed in here allll day, all night. There's floors and floors of all this amazing stuff you can sift through. It's totally different than what you'd see in the states and you just want to buy everything. It ranges from the high end to the more affordable, which is why this store was really appealing to us.
love, love, love it!
Absolutely the best department store I have ever been to!
So I couldn't really buy anything because of the whole every-GBP-equals-two-dollars thing, but....OK, that's a lie. I bought a Pringle bag, a very cute tea cup as a souvenir for a friend and some knickers at the Myla shop. Of course, I waited until the day before I left and promised myself half a portion of fish and chips for dinner and the other half for breakfast before boarding my plane home.
Most of my time at Selfridge's, however, was spent with my mouth ajar, checking out all the hip, new English designers.
I LOVE SELFRIDGES. Love.
If I hadn't lost my religion I would pray every night for a Scottsdale location. Not only do they have an amazing section for young women like me, but amazing after shopping treats like baklava and cupcakes.
Harrods may be beautiful, but I can actually afford to buy some crap in Selfridges. Harrod's just makes me feel poor and ugly. Seriously, have you seen the women in there? It's like half of them belong to some Saudi princes' harem and the other half look like celebrities with bad face lifts. I'm not easily made to feel uncomfortable, but their shoe department makes me feel like a beggar with a tin can for a purse.
Selfridges would never do me like that.
Okay, Selfridges has nice things that I can't afford too, but at least I don't feel like I'm staring through interior windows at Louboutins while the Prince of Brunei's entourage laughs at me.
Absolutely batty. The crowds, the prices, the excess! Oh yes, dahlings!
Hard to say anything that hasn't already been said, however, it's worth repeating that this place is one of the ultimate shopping locations in London -- a city that is already known as one of the ultimate shopping locations in the world. So that is saying a lot. And while this is definitely a pricey place with some upscale offerings, think edgy as opposed to snobby.
Also, attentive shoppers will notice that the prices do essentially increase by floor. If you don't want to spend more on a pair of jeans than you do on rent, stay off the highest floors! Or just set clear boundaries before you go in and try not to die of envy if (like me) you don't have thousands to spend. Just know that fashion fanatics owe it to themselves to fully explore the place, even if only for inspiration. I've also found that the first and second floors are great for picking up some rad accessories for a reasonable price (especially jewelry). And don't forget there are places like Top Shop here that won't break the bank.
If I were fabulously wealthy, this place would be my favorite, and I would be here often. But, as someone who loves fashion regardless of my spending power, I would be remiss not to mention Camden Town for more affordable shopping and a different type of inspiration. Emphasis on the difference -- Oxford and Camden are like apples and pineapples, as far as comparisons go. It just seems like a lot of the people reviewing this place share my combination of fashion love + lack of disposable income, so ... just a little tip for a well-rounded fashion experience.
After spending time in Tokyo, I expected more of this food hall. (I was expecting a massive basement level place taking up the entire level). Selfridges is part grocery store and part food court (upscale mind you) and takes up a portion of the lowest level of the store. The Macy's NYC food hall is comparable and probably even a little better because it has more selection. Selfridges has lots of gourmet items, chocolates, cakes and other sweets, but not too much in terms of hot, prepared foods.
Had lunch/dinner at the Yo! Sushi restaurant. Check out that review....
Paid a visit here on 3.10.10.
I prefer this place over Harrods. No contest. It's less of a zoo, totally without the maze, very nice selection high end and moderate merchandise. The staff is actually more approachable and helpful!
The building itself is beautiful inside and out. By the time we were done, it was nighttime, pretty dark out, and looking at this place from the outside, it reminded me of one of those old-school 'theatrehouses'. :)
So, we found our wedding cake topper here, which we saw in the window display, which were very, very colorful and eye-catching, and themed!!
Beautiful department store on Oxford Street. While the men's clothing and shoes here place a huge emphasis on high-end designer, the store is still, overall, approachable. The front windows are usually beautifully done and even edgy. However, right now (10 January), the corner window is advertising Kid Robot, and it's not interesting at all.
Looking for an equivalent to compare in the United States, this store is most like Bloomingdale's, down to the black clothing every staff member wears.
My favourite place to be in London. This is my haven, and my idea of heaven on earth.
Selfridges, the super posh student-unaffordable place to shop, has the best sales in the summertime, and is just an excellent place to buy clothes that are investments, not fast fashion pieces. And their new shoe galleries, which are gorgeous and mouth watering and somewhere I cannot be alone in, is the epitome of perfection.
And, you can do everything here! There are bars, the food hall on the fourth floor (that does an excellent crepe, and really good fried rice and curry), the toy section on the fourth floor, restaurants in different parts of the store. Hanging out here made me broke while studying abroad, but that's alright because I got some excellent investments that will last me a lifetime.
One more sidenote - if you're as pop culture obsessed as I am, this is the place to go for celebrity spotting. I've seen Naomi Campbell, Professor Green, Rochelle from The Saturdays, and a bunch of other celebrities shopping here. It's just the place to be.
I hate shopping for myself. I hate it so much that going to Selfridges looking for new clothes, shoes or anything is something I never normally do.
You see I go in expecting to find some new shoes, a watch, a T shirt, a wallet, jeans etc in under 10 minutes and what do I come out with 9 times out of 10? Yup, a £10 umbrella to replace the one I lost on the train a few days earlier.
This time I had to spend some time in there having a Selfridges voucher to play with. I cover about 1% of the men's clothing section and I feel so depressed by the price tags on the nice clothes that I can't take it any more and just want to leave. I get angry with the people I am shopping with ("No, I DON'T want to try that £150 T shirt on, what's the point?") or as in yesterday's case try to give my gift voucher to someone else standing in line for the checkout in exchange for cash. In the end I did get something, and no it wasn't an umbrella.
Selfridges is a shoppaholic's paradise. My problem is there is TOO MUCH choice, and by the time you get round the clothing sections I'm so exhausted I can't be bothered to go back and get the first thing I liked.
So, enjoy if this is your thing but, please, don't ask me to come with you.
One observation Matt B. made when we were in London was that while you rarely saw anyone carrying a Harrods bag, we'd see the yellow Selfridges bag with its bold black lettering everywhere. It appears that though Selfridges encompasses the high end, it is also an approachable store that real people can afford to shop at, if not quite every day.
I went as a tourist, so I did gravitate towards the expensive stuff for my window shopping. You can buy Vertu's souped up Nokia phones at Selfridges, so let's be real, it isn't exactly a bargain shop. I noticed that anything from an American brand was marked up by a significant margin. I was never tempted to whip out my wallet, but this was a beautiful and well-stocked department store.
The shoe galleries made me swoon. They were massive and encompassed a wide range of brands. As I wasn't shopping, I went straight for the runway stuff for maximum visual pleasure. I've never seen a luxury shoe department so utterly unbelievable. There were shoes from every high end brand, from Alexander Wang to Balenciaga to Givenchy and well beyond. Four-figure heels by Nicholas Kirkwood for Rodarte? They belong in a museum, but were sold exclusively at Selfridges. Selfridges is also home to the most extensive and gorgeous lingerie department I've ever seen.
In addition to the fabulous interior, I loved Selfridges' cheeky window displays. There was a huge display of dogs made from lamps, and there were several windows showing scenes designed around shoes in honor of the shoe gallery's launch. I liked one window that showed a Wizard of Oz scene, with legs splayed from under a house wearing fantastic red shoes. I also enjoyed a series of designer cakes inspired by shoes. These were little sculpted cakes made to resemble specific pairs of shoes, and they had fake price tags that seemed to poke fun of the cost of luxuries provided within the store. A Lanvin cake, for example, was going for £33848000.00.
If you're a tourist in London, I would probably suggest a trip to Harrods before Selfridges, but I like Selfridges better. It's a fun place that offers heavenly browsing, and while a lot of the goods are very high end, Selfridges also caters to people who like to shop occasionally without squandering their rent.
Selfridges food halls didn't impress me. The food halls from say japanese department store Takashimaya (Nagoya) or Korean department store Shinsegae (seoul) take the food hall experience to an entirely different level. Em... sometimes 2 store levels actually. Ok so those experiences aside I tried to be fair. After all it's the differences that make our travels interesting.
I tried to like them. I would say Selfridges food hall is like a nice Waitrose with less common goods but a few of the odd things like quail eggs and a little less service. I ran into 3 nicely dressed employees and I tried asking them, where is?.... and they just zoomed by me. Excuse me. zoom... excuse me... zoom... Excuse me... zoom... Too busy to help I guess.
I was looking for italian candy and ice cream but couldn't find a map of food stuff, nor someone to answer questions so i left. Meh. At this point I may have to fly to italy. Dang it.
The place doesn't exude the same opulence as Harrods, but out of so many department stores that I've been to, I give Selfridges a lot of credit for the products they carry. I also have never seen that many people line up for Louis Vuitton.
Their summer sales are pretty awesome. I was able to snag a Vivienne Westwood bag for £90 and a pair of Bernhard Willhelm boots for £120. Of course, as an American, I wouldn't say these things came cheap, but they definitely have become conversational starters (because you can't find stuff like that in the U.S.)
I love Selfridges! The building is beautiful and I know it's not what's on the outside but what's on the inside that counts, and Selfridges is as beautiful on the inside as it is on the out :)
Let's start with outside... each window has a theme, these are great to look at, and I remember being a child at Christmas walking past the beautifully designed window themes.
Depending on what entrance you enter you will be greeted differently.
On the ground floor you will find the wonderful (and my personal favorite) handbag area, here you will find the high end brands (Gucci, LV, Chloe, Fendi, Christian Dior, Chanel). Once you get bored checking out the very expensive bags you can move across to the perfume and make up area. You will find lots and lots of different perfumes that will tease your nose. The make up area offers high end make-up and skin range (MAC, Bobbi Brown, Creme de la mer etc)
The Wonder room is also on the ground floor. Here you can check out the latest watches from Rolex/Cartier/Chopard/Jacob or grab yourself a bit of bling from Bvlgari or Tiffany. If you love yourself a bit of Hermes you'll also find it in the Wonder room.
The ground floor is absolutely huge so I'm going to mention briefly what else they have. The Sweetie area yum yum, let's be honest we all love sweets so stop by and grab yourself some Jelly Belly beans.
Food area where you can buy imported goods.
Yo Sushi & Starbucks.
You can grab yourself a cigar or two and buy some over priced exclusive alcohol.
On the other side of Selfridges on the ground floor you will find some high street brands such as (All Saints, TopShop, Lipsy, Kurt Geiger, Miss Sixty, Pepe etc).
If the ground floor was all a bit much for you to take in and you are not sure what to buy next, there is a Psychic that can help you on the lower ground floor. If you are fed up shopping by this point or spent all your money you can go for a tattoo or piercing.
As you can see Selfridges is huge and I've only briefly mentioned what is on the ground floor ... If there is anything you want Selfridges should have it.
Take the day off and wander around at a leisurely pace, if you get hungry take the escalator to the 5th floor and enjoy some food. The food hall is let out to external companies such as Tiffinbites and honestly the food isn't that great, but it's handy to be inside the store.
The staff varies as many of the shops are concession stands. In general any of the actual Selfridges staff I have come across have been very friendly.
Enjoy Selfridges and the many wonders it has to offer :)
P.S. Take lots of money
Everything you need and then some more. I would shop here more, especially for girly things if they didn't play such vile music all the Fricking time.
Food hall is great and one of the best WH Smiths in the capitol are located here.
Expensive as all get out -- but so worth looking.
If Bloomingdale's were in the UK, it'd be Selfridges
This store in particular is completely outrageous in its opulence.....and I luv, luv, luv it. Best example, there's a Cartier store IN the Selfridges
All your designer favorites like Lauren, DKNY, Hobbs, Jaeger, YSL, you get the picture
Tons of perfumes, handbags, shoes, in everything from trendy fashion, to tailored suits, to casual....not to mention the FOOD HALL, in floors upon floors of temptations & you have your most beloved Bloomies in this London Utopia
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