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  • “If only I had had a cake shop round the corner from me when I was a child there are often yummy mummy's treating their little ones to a splendidly delicious cake.” in 2 reviews

  • “Unfortunately it's taken me 6 places to find one that gets the Nicole Antonia stamp of approval, but it's all worth the effort.” in 3 reviews

  • “Super-cute bakery in Primrose Hill (of course!), just a short walk from Chalk Farm tube station.” in 2 reviews

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  • 4.0 star rating
    22/5/2014

    Really tasty cupcake! I got the coffee and walnut cupcake, cost £1.95 for take away. Overall it was really good. I actually want to go back and get another, seeing as how it's just down the street. For me it was just the right amount of sweetness. The cake part wasn't really as sweet as I expected. The texture was in between muffin and cupcake but still moist. The frosting was super yummy. May be too sweet for some people, but I really liked it. They balances each other out well.

  • 4.0 star rating
    14/2/2012
    1 check-in here

    Super-cute bakery in Primrose Hill (of course!), just a short walk from Chalk Farm tube station. It never ceases to amaze me how close the quiet, quaint village-like Primrose Hill is to the bustling Camden scene.

    Typically for 10:30am on a Monday there were a few yummy mummies already here having a cup of coffee and a natter while their offspring had baby cappuccinos (I kid you not, I think it was called a baby-cino or something and looked like a really small cappuccino although I think it was probably hot chocolate or something).

    I had a pot of tea which was served with a smile in a china teapot. The cakes looked and smelt delicious and came highly recommended by my companion, however it was a little early for me so I resisted temptation on this occasion. Perhaps next time I'm in the area my willpower might not be as strong! A pot of tea and a coffee came in at just over £4 - bargain!

    As well as being a cafe they sell lots of little knick-knacks such as greetings cards, wrapping paper (I particularly liked one with a doughnut design on it) and cookbooks including Primrose Bakery's very own book.

    The bakery also caters for parties, weddings etc. with their beautiful cakes. I'll definitely have to indulge next time... all in the name of research!

  • 4.0 star rating
    7/12/2010

    I came across Primrose Bakery while doing a Google search for bakeries that do special order birthday cakes near Islington.  Not exactly close, but...

    I was extremely pleased with the service I received.  I placed my order very last minute by emailing at 9:30 PM on a Sunday night.  An employee called me Monday morning and my cake was ready by 2:30 PM that day.  It turned out beautifully; my flatmate, whose birthday it was, was very happy with it, and it tasted great too.  It was packaged perfectly: even after being bumped into a few times during tube rush hour it was unscathed.

    One thing to reflect on is that I wasn't offered a carrying bag...I brought a reusable Sainsbury's bag with me just in case, but the cake wouldn't fit in there.  Luckily a very kind young woman gave me a canvas shopping bag of hers that the cake fit in.  So if you are going to the bakery to pick up a large order, definitely bring your own bags, maybe two or three that are different sizes to make sure the boxed product actually fits.  The website says the bakery delivers but I wasn't offered this option, perhaps due to the lateness of my order or the fact that I don't exactly live near Camden.

    My only reason for not giving Primrose Bakery 5 stars is the price.  For the smallest double-layer chocolate cake, I paid 30 pounds.  I think the price-shock might have something to do with the fact that I am American and a cake like this would have cost $25 at home; with the exchange rate, the cake from Primrose Bakery was edging $50.  Granted it was beautifully decorated and thick, so we were quite able to get by on smaller slices and fed more people that way.  I would definitely use Primrose for future events, but only if I were splitting the cost with others.

    Like I said, I only went to Primrose to pick up the cake, but I had time to admire the decor and atmosphere while I queued.  Located on a quiet street and easily recognizable on the outside by its unique logo and sheet glass windows.  It smells great inside (as it should) and the decor is warm, inviting, and whimsical.  The bakery is fairly small and has a few tables and chairs for patrons to sit at.  Lots of fun, non-edible products for sale, including invitations and an assortment of birthday candles, perfect if you only want to make one stop or forgot to pick some up.  The employees were friendly.

  • 4.0 star rating
    31/3/2010

    Damn....

    Fine....

    Cupcakes.....

    ...need I say more.  Go forth and obtain your suger rush....Nirvana is but two or three or four bites away.

  • 2.0 star rating
    4/10/2013

    I am a big fan of bea's Bloomsbury. So it is not quite match up with that... Sponge was stale and cream was too sweet for me. I live near by them. But I rather take 30min bus ride to get to Theobald road....

  • 2.0 star rating
    14/1/2012

    We made visiting this a Saturday afternoon stroll alongside the canals from Maida Vale. A pretty walk basically all the way to Primrose Bakery.
    Would I do the effort for the cupcakes - no not really. I mean creative flavour combinations and great looking cupcakes but not from a taste perspective. We choose two different flavours and both where blend and the actually cake was dry - So glad we ordered coffee with it. Our quest to find great cupcakes in London has not been satisfied yet.

  • 4.0 star rating
    17/5/2011

    Finally I've found a decent chocolate cupcake! Unfortunately it's taken me 6 places to find one that gets the Nicole Antonia stamp of approval, but it's all worth the effort. Where other cupcake places get it all wrong, with the icing being too sweet and the cake being too dry, Primrose Bakery succeeds in creating a moist cupcake that isn't too sweet and is nicely chocolatey. And at the cheapest I've found at £1.85 for the basic cakes, I've found a keeper :)

    The place itself is nice, and has some old charm to it. I went today and it was WAY too hot in there though, even though it was a pleasant, if only slightly chilly, day. I was dying to get out! They need to get some fans in there.

    The staff were very helpful and I decided to go for 2 cupcakes instead of just 1. So I also bought a Pecan Maple cupcake, and that was also pretty good. A bit too sweet for my taste but if you're a big pecan person, you'd probably really like it.

    The search is still on for the BEST cupcake in London, but this is the best I've found so far!

  • 5.0 star rating
    25/11/2008
    First to Review

    The homey feel of this place is what makes it so special.  It's a little like popping into your best friend's kitchen... a best friend who always has the kettle on and a fresh baked cake under a glass dome and hot buttered toast ready and waiting - only it just so happens that the whole neighborhood is also friends with your good friend... and sooner or later the whole lot of you all end up assembled at her place - basking in the hospitality of her cozy kitchen.  Yes, it's exactly like that.  

    Without experiencing it yourself it's a little hard to convey the level of coziness and warmth and familiarity that is Primrose Bakery.  Sure, the cupcakes they're known for are delightfully rich and buttery (definitely order one!)  But there are a lot of cupcakes out there, but hardly any places where the people in front of and behind the counter are so well-acquainted they almost seem interchangeable.  Where spread among a mere three tables you have a commotion of small children, mums gossiping, and a group of young teen girls splitting a slice of Victoria sponge cake while flipping through one of the many magazines plucked from the wall rack behind them.  

    I suppose this all might sound like a bit of a ruckus - which is normally not my speed, but somehow, you really don't mind, since you sort of feel at right home in the scene of this delightful, all-too-rare, gem of an establishment.

  • 5.0 star rating
    26/11/2008

    I only actually stubbled across Primrose Bakery after strolling casually around Primrose Hill one day. It is tucked away in a quiet street quite far off from any over crowded area.

    This lovely petite bakery is like something out of a children's book, all pastel coloured, playful and innocent. The founders of Primrose Bakery had initially started baking for children's parties, and then the business just grew from there as they began to supply for big, well known chains and famous celebs. The idea of what they produce is sticking to good old fashioned methods of cooking and using organic ingredients.

    So, I was inevitably extremely enticed when I saw the front of this shop. I just couldn't resist and even though I didn't have time to sit and actually enjoy the quaint surroundings, I had to purchase at least a couple of their creamy cupcakes.

    You can have either the normal sized ones for £1.75 or mini ones for £1.15. The mini ones are just too cute.
    Aside from cupcakes they do a simple, but delicious selection of cakes: chocolate, lemon, coffee and walnut, vanilla and Victoria sponge.

    It's delightful, it's delicious, it's de-lovely!

    • Qype User kylart…
    • Liverpool, Merseyside
    • 4 friends
    • 20 reviews
    5.0 star rating
    22/12/2008

    Oh my gosh!!!! If only I had had a cake shop round the corner from me when I was a child there are often yummy mummy's treating their little ones to a splendidly delicious cake.
    I love all the flavour's and the fact that you can go in by yourself, have a cup of tea watch the world go by and feel like a princes in the process. I love this shop and all of its cakes!

    • Qype User MissLA…
    • London
    • 15 friends
    • 39 reviews
    5.0 star rating
    31/7/2010

    It's like stepping into my childish mind - everything is pink and lemon, there are gift cards, small presents, cups o tea, lollies and most importantly CAKE. Lots of it, every changing varieties and small and big ones. YAY.

    A lovely respite from the frantic Camden crush, this small tea shop, serving lovely cupcakes amongst other treats is a must do with girlfriends or out of towners. There are a few seats around big 70s tables, but a short walk to the top of Primrose Hill will be worth the effort, especially with a big sugar boost when you get to the top!

    Their jam slice is the best I've found since leaving convict shores, and the mashmallow cupcakes are to be tried if they are available when visiting!

    Enjoy! x

    • Qype User kathy_…
    • London
    • 0 friends
    • 12 reviews
    4.0 star rating
    22/2/2013

    Lovely bakery if you're in the local area. I think that whenever I go there, I get enlightened by the positiveness and it just sets my mood for the day. Wow, that sounded quite poetic but it really is that way :) I love all the cakes and I don't think if I could ever stop visiting. Also, I don't seem to be getting any extra weight, so it's all good.

  • 4.0 star rating
    28/11/2008

    I can't say I am the biggest cupcake fan, but this little bakery is so sweet you just have to come in. It takes you back to your childhood when cupcakes were a regular occurrence, as adults we rarely see a cupcake. There is something so sweet and decadent at the same time about a cupcake that just makes you have to eat one. This bakery is extra great because they understand the importance of soy coffee. Its a lovely place to sit and catch up with your mom or a girlfriend. After school time can be a little annoying if you don't like children, but mostly this is a very peaceful bakery where you can order cupcakes for a special occasion or  enjoy the space as a cafe and eat your cupcake there.

    • Qype User camden…
    • London
    • 18 friends
    • 120 reviews
    5.0 star rating
    25/11/2008

    Even though cupcakes are the current trendy treat it's nice that this bakery hasn't lost sight of what they're selling. Though very much a family friendly place, you'll often see adults at the table with a slice of cake and a cup of tea, reading a book or chatting with friends. It's nice and quiet, and not at all pretentious. And though they supply Fortnum and Mason, the cupcakes are still relatively inexpensive, or at least no more expensive than their equally posh competitors. They also have a good variety of flavours and the occasional specialty, and a victoria sponge that could reduce you to tears.

    • Qype User magbab…
    • London
    • 0 friends
    • 2 reviews
    5.0 star rating
    26/10/2012

    I just tried one of cupcakes from there (the chocolate one). INCREDIBLE!!!
    I've never been there physically but plan to visit.

    • Qype User sienna…
    • London
    • 4 friends
    • 14 reviews
    3.0 star rating
    18/4/2011

    This is such a cute little place... The interior is vintage, and features a till, three tables and a shelf with sweets, books (their own recipe book) and some decorating stuff.
    I like the cupcakes, too, especially the pink marshmellow cupcake - yum!
    I had coffee there a few times and it was good, strong coffee - yum again!

    I have to say, though, that the place is too small to really have a chilled time there... it gets horribly busy on the weekends, so that you often cannot get a seat (which is a shame as it is a bit out of the way) and it can also get hot and not so comfortable when it is busy.
    Therefore I only give three stars... as when I go to a cafe I want to have a good time, be able to read my magazine or have a chat.

    • Qype User Kerrie…
    • London
    • 1 friend
    • 9 reviews
    3.0 star rating
    29/3/2012

    Kerrie85
    London 1 review
    3 29 March 2012
    I ordered from Primrose at last minute realising I needed a birthday cake for a 30th birthday. I emailed in hope they would be able to help me out with 6 cupcakes (3 choc/3 vanilla) with a happy birthday message written on them. I was thrilled when they confirmed it would be possible and they would be there within 1.5 hours (great just what I needed). The reason I gave it 3 stars is although the service was clearly good, and the cupcakes were nice. They proceeded to completely rip me off with delievery charges. The cupcakes cost £12 (resonable) the delivery was £13.. from WC2B to WC2H! Which is completely rediculous, and the fact that I asked the cost before and they wouldnt tell me (just that they would give a receipt) was just an excuse for them to take advantage of my desperation for a birthday cake! In the end my 6 fairly good cupcakes cost me £25! I will not be recommending or ordering again. TBH I feel robbed by this company!

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