I admit, I wasn't in a shopping mood when I popped into the new Peekaboo Vintage shop. It sits like it's been in the area for years, I didn't realise it had only been open a few days. Perfect branding for the area.
But my goodness, it's vintage-by-numbers and unfortunately the Topshop concession gives this brand a certain smugness, and a massive price tag to boot.
I get that good vintage is worth paying for. Pristine vintage is something that should be treasured, unique items are pricey. Simply put, if it's great vintage it comes with a hefty price tag. But I just don't think Peekaboo should be as expensive as it is.
Everything in the window looks amazing, but if I'm looking at a 60s dress that's £200 and isn't Biba, I'm going to turn around and go elsewhere. Which is actually what I did. There are some really amazing vintage shops in London. Peekaboo basically appeals to the lazy vintage shoppers. Lazy vintage shoppers with way too much money, and not enough sense to have a rummage around in a shop themselves.
Of course, because it's in the Newburgh Quarter it'll do brilliantly, but I'll be in a local vintage shop searching for the perfect 60s shift dress for under £50.
Peekaboo Vintage is one of the leading names in vintage clothing. Started in 1991 by Emily Bothwell and Michael Caunter at Portobello Market. Peekaboo has been the main vintage clothing and accessory supplier for TOPSHOP in London for over a decade. Peekaboo is also available online and at the Peekaboo Vintage Boutique, 2 Ganton Street, Carnaby, Soho, London W1F 7QL.
Established in 1991.
Peekaboo Vintage was founded in 1991 by Emily Bothwell and Michael Caunter.
Peekaboo first launched at Portobello Market stocking only the best, hand picked vintage clothing. The brand soon gathered a large following of regulars and celebrities looking for that unique, individual vintage piece.
In 2000, due to the buzz surrounding Peekaboo's vintage designs, Emily and Michael were approached by highstreet giant, Topshop, to host their first vintage offering in Topshop's flagship store in London's Oxford Circus. For over a decade, Peekaboo Vintage has continued to be the main supplier of vintage clothing and accessories for Topshop.
Peekaboo Vintage works closely with celebrities, styling them for magazines, shoots, videos and premiers creating unique looks with eclectic pieces from designers such as Ossie Clarke, Biba, Theo Porter and vintage Frank Usher.
Peekaboo Vintage has now re-launched online with their original vintage offerings meaning these unique pieces will now be more acce
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