This is one of my favourite places in all of London.
We used to trek into Chiswick on a weekend to go around to a farmers market, where the Davids (the two owners of Outsider Tart) sold the most amazing cupcakes. Bearing in mind this was 7 or 8 years ago, back when cupcakes weren't that great - so it was a welcome addition to my tummy to find cakes by Outsider Tart! I found OT as I, as a transplanted American, was desperate for a red velvet cake for my wedding. This was nearly an impossible task at the time, and I had really only come across it at Hummingbird (but it just wasn't to my taste). David saved the day and produced just the cake I wanted - red velvet, simple - and they even delivered it to my wedding venue in deepest darkest Kent.
Times have changed now that there's a proper storefront. A variety of tasty sweets are on offer, normally in the form of a tray bake (but there are a few cupcakes and cookies, too!) They're widely thought to be the originator of the whoopie pie in London - but they didn't have any today when I went!
The staff are always really helpful and happy to run through what all the things are on the long counter top (and they never seem annoyed when you can't decide and go back and forth!) I like all the US food for sale around as well, but after so long in London, I know where to get all my American food for a better price - but that's 15 years of experience talking. For convenience, the offering can't be beat.
I'm also rather partial to the savoury food, which you can eat in the attached restaurant Blue Plate. Generally good Southern-style diner food with a London-esque feel to it - you don't leave hungry, that's for sure!
My only criticisms are that the items in the bakery aren't labelled, and it's not anyone who seems to work in the restaurant bit, so I always feel a bit lost when trying to see if they're serving food and where's the menu and suchlike- but I can be a bit timid in general, so that's probably more down to me than anything else.
If you can't make it to the shop, you can usually find a few things from Outsider Tart at the Real Food Market at Southbank, too!
Try not to smile in a place like this. I dare you. Here, I'll even wait, walk in, look around, try not to be happy. And go.
You fail. It's impossible not to smile.
It may be because of the delicious desserts, all lined up in scrumptious fashion, all unlabeled, all amazing. Don't know what one is? Ask, they'll be happy to go through each and every thing they've made. I recommend the dark chocolate brownie with cookie dough on top. Blew. My. Mind.
Or maybe it's the range of American products lining the walls, from Captain Crunch to Jiffy Peanut Butter. If you are an ex-pat like myself and missing a taste or two of home, this is the spot to be.
Or maybe it's the funky art in their adjoining room. This space is actually way bigger than it looks on first glance and there's enough room to sit for all. Get a dessert to go or sit down and enjoy.
Or maybe it's the fact that they don't mind if you order a giant glass of milk with your brownie, which is enough to make you feel like a kid all over again. Go ahead, try it, it is awesome.
Whatever it is, this spot is amazing, makes some of the best desserts in London and makes you happy. How could it not have five stars?
Fabulous comfort food served by the wonderful David's (both). Delicious, reasonably priced perfect portions. Then you get cakes, fabulous cake. The best cheesecake in London.
The Saturday State nights are brilliant, every weekend is a new State and it's so worthwhile. Make the trip.
I've been to try something from Outsider Tart for ages. So, the other day I went in to grab a treat. I wasn't incredibly impressed with the variety that day. Still I decided on a vanilla/ cinnamon type of cake and a snickers cake/brownie? Thing is, I can't tell. Why? Because it was more like a sweet tasting rock. It was horrible! The other cake, was plain. I would have liked the topping which tasted like dates with cinnamon to me. But I was stuck to the hard icing and couldn't be separated from it. I don't like icing but can usually separate it from whatever it's covering. Not with this you can't. The place looks nice. The girl at the counter was nice and friendly, but if what I had is anything to judge by, I won't be recommending this place to anyone. The second star is for the reasonable pricing, but how much are you willing to pay for bad cake?? *sigh*
I called these guys to place a last-minute delivery order-- Louie was stellar and he went out of the way to get the owner's approval to accommodate our order. Excellent service, and a huge thank you to all.
Best. Bakery. EVER.
I'm not kidding, this shop is like a little slice of heaven, wrapped up in cuddles and icing.
Run by two of the nicest guys you'll ever meet, it's filled to the rafters with cakes, whoopie pies, brownies, cookies, cupcakes and anything else you could ever want to keep that sweet tooth at bay.
We ordered two milk, white and dark chocolate brownies, with a hint of cinnamon and one with walnuts in, and they were HUGE. At least four times what you'd expect to get and excellent value for money. It was the perfect mix of cakey fudgey goodness, with chunks of chocolate and a cinnamon aftertaste reminding you of Christmas morning. Perfection.
We also gave in and bought a couple of slices of mint chocolate cake with fudge topping, and like the brownie, the portion size was MASSIVE, with plenty of mint and fudge topping countering the stodginess of the chocolate cake. It took me a couple of hours to eat this because I kept having sugar rushes, but I couldn't leave a single crumb, it was that good.
The shop itself is adorable. Wooden shelves, cake pans lining the table with freshly baked goodies on display and a variety of American treats if you're missing that box of fruit loops or bag of Goldfish crackers. You instantly feel at home and despite the lack of any queuing system (I'm British, I had to mention it) they serve you quickly and give you advice if you're not sure what to get.
It's impossible to leave Outsider Tart feeling anything other than happy and fulfilled. Despite the trek to Chiswick from South East London, I'll still be going back to try some of their savory dishes as soon as I can.
I hope Outsider Tart is here for the long run!
Technically this review is for Blue Plate, the savoury side of this lovely establishment. My husband and I come here often for their pulled pork sandwich and other american comfort foods.
The shop is filled with tempting American goodies like Reese's cereal and Stubb's BBQ sauce. Every Saturday night they have a special menu dedicated to local food from each of the 50 states. Long story kind of short, this is one of the best spots in West London.
I stumbled upon this bakery/restaurant/barkery last night while strolling down the High Road. What I wasn't expecting to see was a large selection of American food items including but not limited to: Pam non-stick spray, Aunt Jemima pancake mix and syrup, Log Cabin syrup, chocolate chips, and REAL Cheerios (you know, the ones in the yellow box).
We purchased a couple items to go:
1) Red velvet cupcake. I was not a fan of the frosting but my husband loved it.
2) "Blondie bar" (or at least we think). I was a huge fan of this treat. YUM!
3) Beef dog biscuits. Dexter seemed to love it.
They also just started "American night" on Saturday nights where they select a state and build the Saturday dinner menu around the foods from that state. They are working through the states in alphabetical order and on August 10th, they are on Connecticut. The owner posts the menu on the blog section of the Outsider Tart website every Wednesday.
We shall return for dinner given the high reviews. So far, I'm a fan!
I'm a fan of Outsider Tart, but rather unexpectedly due more to the prices of their products than outstanding quality. They've got a good range of cakes and cookies, from brownies to oat-based treats, to cupcakes and several different versions of their brownie (e.g. classic, Cappuccino etc). However, the quality fell shorter than the mark than I would have expected. This is after all a specialist cake shop in prime affluent and yummy mummy territory, Chiswick, the High Road of which is dotted with several different bakeries. Yet I found the brownies to be some way short of the best examples to be had in food markets and the like: comparatively dry and seemingly not using the very finest ingredients as premium brownie makers go for.
Just as well then that the prices were fair. Some places try to get away with charging £3.50 for a brownie takeaway. Not so here, where they come in at a far more reasonable £2.50. I found service meanwhile to be a little slow but helpful and patient when it arrived. The cakes however could do with nearby descriptions of what they are to save everyone some time: there weren't many when I was there, necessitating several questions from me to the person behind the counter as to what each was.
The clientèle are the typical well-dressed and groomed Chiswick young professionals and families, many enjoying a hot drink with their cake.
All in all, a pleasant place selling decent cakes in unusual flavours at good prices.
OMG, this place is good. I was looking forward to dinner here after reading all these amazing reviews of their cakes and bakes and Outsider Tart didn't disappoint. With so many delicious options on the menu, it was hard to make a choice for what to get, but luckily could pick off other people's plates to sample the variety.
First off, the portions are American style (read: huge), and most likely you will want to eat it all. I had the meat pie as my main (and was properly warned by David before hand that this would be a lot for one person) and it was delicious. The lamb, pork, beef and potato filling hit the spot and the side of sweet potato mash was creamy and flavourful. I also got to try a heap of the mac n' cheese... the best I've had in London so far (not that I've tried many here though). Deliciously creamy and as our waiter pointed out... you just want to face dive it. I tried a bite of the pulled pork sandwich as well, smothered in bbq sauce as it should be. I think that'll be my next choice on my next trek out to Outsider Tart.
And no meal is complete without dessert. With so many options, we decided to get a bunch of different desserts to share. The snickers brownie, banana caramel pudding and banana creme pie are all a must have.
I had my first taste of Outsider Tart several months ago at Richmond's Farmer's Market. I bought a lovely piece of apple cake for £3. At the time, I thought it was a bit pricey, especially considering I had made my purchase near the end of the Farmer's Market, but I enjoyed my cake anyway.
My second taste of Outsider Tart came during the first of the recent extra-long Bank Holiday weekends. My boyfriend and I couldn't think of much to do, so we decided to take a bus to Chiswick and have a wander. I remembered I had wanted to try the bakery, and insisted we stop by--and I'm glad we did.
I purchased a lemon bar and a small latte; my boyfriend went for the chocolate brownie (no nuts). The lemon bar was just as it should be--nice thick base, with a tangy, sticky layer of lemon and a generous dusting of icing sugar on top. And the latte...wow, one of the best lattes I have had in London. No joke. The milk was perfectly steamed and had a lovely, thick foam and almost no visible air bubbles. Absolute perfection, and totally worth the £2.50.
On the second visit to the shop the following Bank Holiday weekend, my boyfriend and I decided to share a gigantic piece of chocolate cake. At first I debated ordering something separate, but was happy we decided to share. The cake was moist, and reminded me exactly of my family's chocolate cake recipe (which subsequently reminded me of many happy birthdays when my mom baked me a home made cake). The slice was so massive and rich that we had to actually get a box to take the rest home, but for £3, it was definite value-for-money.
If you're in Chiswick, I think the coffee alone is worth a stop. But why stop at a coffee when there are so many delicious baked goods to be had?
Loving this place. I'd been a fan from afar for awhile, after seeing their concession (but not trying anything) at Profile in Soho and following them on Twitter.
I finally got a chance to drop in after putting a Chiswick neighbourhood recce in the diary with my mate. You know, just to see what the hype was all about. This place is cute, cute, cute, with clever little pieces of art dotting the shop and little 'easter eggs' (check out the ceiling) that show a real attention to detail.
This isn't really a sit and chill for hours type of place, more like a drop in for a coffee and a treat and leave kind of place. Along with the standard cupcakes (which looked really lovely), they have lots of goodies like coconut bars, whoopie pies and cakes, all pleasingly presented to create a Pavlovian response. Well, call me Pavlov, because I drooled and plumped for a brownie. Yum. Chocolately and extra-nutty, this was a delight.
Along with all the lovely goodies, they also have a great selection of American packaged goods, like Lucky Charms, Fluff and Libby's Pumpkin Pie mix, if you're feeling a bit nostalgic.
Heavenly good brownies! If you want to treat your soul, stop by Outsider Tart*. (*it may not be so good for your body). There are many places in Chiswick for a good coffee, but none where you'll get anything like this to go with it! I tried the brownie with a chocolate chip biscuit baked on top, and only willpower stops me going back daily for more. The staff is super friendly and the owner, when not slaving away downstairs making these treats, pops up from time to time for a chat.
We founds the Outsider Tart shop when we were strolling the streets around Chiswick. We had randomly decided to come here by tube to see what this part of town was like and hopefully find some gems. We were pleased that we happened upon this shop.
It looks to be a combination of cooking ingredients shop and cafe. There is one big table going down the middle of the shop and it has trays of freshly baked cakes and slices. I understand that the range changes each day. When we got there, the customer side of the table was full with people having a cake and coffee and asking questions about the food.
We shared snickers caramel slice (can't remember the exact name) and a black coffee for 4 pounds. The slice was decadent and rich - I had to cut it with a knife! I don't think we could have eaten one each, it would have been too rich. For that reason, it was a good stop and great value.
I'm only giving it 4 stars because the shop was a little cramped, but you could argue that this adds to the charm. I would definitely go back if I were in the area.
Found their concession at the South Bank market on a Sunday. Their everything but the kitchen sink cookie - can't remember the name of it - was unbelievable as was their oatmeal cookie with peanut butter cream in the centre. Bouchon Bakery in Yountville, CA does a similar thing and it's probably sacrilege amongst foodies to say this but Outsider Tart's may have been - gasp - better.
I'm on a different continent now, though, so it's irrational for me to fear the wrath of Thomas Keller.
I first found out about Outsider Tart at the World Street Food Festival at Southbank Centre. We happened to see their stuff, and it looked tasty. I got a peanut butter brownie which was so amazing that I bought a second to take home to the other half (who wanted a relaxing day at home). My friend bought a cookie which was also really tasty. I liked the brownie so much that I also ended up buying the cook book so I could make them at home (and then it turns out the recipe isn't in it, go figure.) It turns out Outsider Tart is run by two Americans named David who wanted to bring delicious American treats to the UK.
Well I made the peanut butter layer cake out of it, which was tasty, and the banana nut whoopie pies which were out of this world, so I decided that eventually I would need to make a pilgrimage (all the way to Chiswick!) to check out the shop.
The pilgrimage finally came on the day of our Olympic beach volleyball tickets. Afterwards, I convinced the other half to go out there (with our free day travelcards) to check it out. I was not disappointed. One of the Davids was there, and we bantered a bit, but I was a bit drunk, so I'm sure he thought I was really crazy.
I got a ritz cracker and peanut butter brownie. Exciting deliciousness from home! The other half got a red velvet whoopie pie. I also got a latte. The latte was fantastic and the brownie was gooey and decadent. I definitely need to try to the brownie recipe from the book. I'm sure it will be great! The whoopie pie was very tasty as well.
Outsider Tart is definitely a place to go to get some delicious and decadent desserts. You can also get stuff ordered from the website (if you live in London), so you may not need to travel all the way out to Chiswick to try! (Although I recommend it. The shop is very cute and has a huge selection of American goods to buy).
It's no secret how much I love the delectable baked goods (londonist.com/2008/12/wa…) offered by Outsider Tart. This US style cake emporium makes some of the yummiest treats I've tasted in London, including my last birthday cake - a gigantic rum cake that wowed everybody fortunate enough to have a slice.
Outsider Tart is a hobby-turned-business for David Lesniak and David Muniz, two American business and life partners who set out to rectify what they saw as a dire situation: that good wholesome, homemade cupcakes, sweet pies and fresh tarts are pretty hard to come by here in London. I certainly can attest to London being a much more delicious city since they donned their professional aprons.
I can't recommend them enough. Make sure to check their blog (outsidertart.com/main.as…) for info about new recipes, market vending, master classes (londonist.com/2009/02/ma…) and more.
Sweet, sweet indulgence. Aching for the kinds of cakes and sweets they grew up on in the US, the owners make sugary treats worth seeking out, either in this Soho location or at one of the west London markets they sell at.
I was lucky enough to be able to sample several of their concoctions last night, from dusted marshmallows to apple and cinnamon cake to corn and blueberry muffins to marscapone-topped sponge to triple-chocolate brownies to an AMAZING BOURBON PECAN PIE! DEAR SWEET GOD OF ALL THAT'S PRECIOUS, I NEED MORE OF THAT PIE!
Seriously. Good folks, great cakes.
My sweet tooth just got a happy fix and it came in the form of homemade goodness from the delightful Outsider Tart gang.
Brownies, muffins, cakes and pies Oh heaven, sweet icing covered heaven, where has this place been hiding? As a lady from the South, these gents have provided my homesick self some soul food.
I look forward to visiting them at the markets and anywhere their future ventures have them sharing their delights.
(Rumor is they have grits with cheese and bacon in the works to be shared with London!! Oh the excitement! This girl needs a good Southern-fried brunch, and these are just the men to do it.)
Be still my sugar-overloaded tart, erm - I mean, heart. Outsider Tart is fantastic.
I'm an American living in London and having a baked goods around like OT's is a necessity.
The white chocolate brownies and pecan pie are among the best I've had on either side of the Atlantic.
I love the fact that I'm supporting a small business as well. (I think I might even have to make the trek out to Chiswick once the store opens)
Yum, yum, yum!
My oh my oh my if I don't get me more of that pie I think I'm gonna die!
I was privileged to be able to try some of the delectable Outsider Tart goodies recently and WOW what a flavour sensation in my mouth! I can honestly say that the Bourbon pecan pie is possibly the closest thing to sex I've found in a baked good.
The brownies they have produced rival many I have tried and exceed expectations. They are a chocolaty symphony of delights that dance upon the tongue like a circus of jugglers. I'll let you just imagine what that must have felt like.
The apple and cinnamon cake was a treat I have not had for such a long time. Even fussy eater husband relented and admitted that he did, in fact, like the apple and cinnamon thing.
This place is not cheap but you pay for quality and this quality is well worth it. If you need to cater a corporate event and need reliability and quality, you can depend on Outsider Tart.
A couple of weeks ago I was lucky enough to get my hands on an outsider tart meringue brownie and I have to say, it was 'bloody scrumptious', so much so that after i'd finished the easily visible crumbs I then donned my tweed jacket and hat and set about investigating my desk with a magnifying glass 'Sherlock Holmes stylee' in the vien hope of finding any uneaten crumbs.
Go there, buy a cake, a brownie, maybe both, you'll love it!
When I was a kid, I wanted to be American. All the cool stuff was American: The Six Million Dollar Man, CHIPS, The Dukes of Hazard. I even used to practice a dreadful American accent in the privacy of my bedroom. But as I grew older the feeling faded and I was quite glad to have been born and bred in the UK.
Outsider Tart do the kind of cakes you wouldn't normally see on this side of the Atlantic. They know how to REALLY do Pecan Pie. Their Brownies are actually what Brownies are supposed to be like. And they do things with Marshmallows that make these things you shove on a stick over a bonfire look pathetic.
I never had any of this stuff growing up. And I feel as if I've missed out. But fortunately these guys can help me catch up on everything I've been missing.
I raved about Outsider Tart in my review of the weekly food market they have at Southbank Centre, but just to recap: this place is incredible. OK, I've only had a few things from them (varieties of brownies), but even the worst of them has been great. And the best, the aforementioned whisky and brown sugar brownie, is hands down the best brownie I've ever had. Seriously. I like to buy more than one at once, just to last me through the week. They're that good. And I gave one to my whisky loving flatmate (who also works in the whisky industry) and he gave a huge thumbs up as well. Quite a recommendation.
I tried their butterscotch oatmeal cookie and it was delish! It had a nice crunch and was chock full of butterscotch flavor. I will have to come back and try some of their other items.
Top place for a slice of cake and a cup of tea.
What strikes you as you enter is the central island full of home made cakes. Many of them spectacular in appearance. And all tasting terrific.
Big wooden shelves surround laden with authentic american gut rot like marshmellow fluff, reese's peanut butter, mad turkey stuffings you couldn't imagine getting in Tesco, lucky charms cereal, all that jazz. Great fun to browse.
But the best bit is sitting at the counter and asking the staff to go through every cake in great detail. This they do happily. All the stuff is made on the premises so they have an intimate knowledge of the 20 or so delights on offer.
Me, the missus and the boy wandered in on Sunday. I chose a slab of the coconut cloud cake which looked nothing short of spectacular and had a taste that lived up to the look. The missus had a proper American chocolate cheesecake.
The boy took about two hours to choose before plumping for some sort of flap jack with toffee and chocolate.
They were all absolutely delicious.
Not that they shouldn't be. They cost about £4 a pop but frankly I'd say it represents good value.
I feel a bit mean not giving it the full 5 stars. but its a little cramped in there and, this will sound awful but the way all these delicious cakes are laid out on the counter you sit at leaves people - kids especially - to slobber all over them, such is their mouth watering nature and deliciousness. It's not the best set up and I think they've done it to be all cool rather than look at the practicalities of the issue. That said this is a top top place and it's great to see they have commandeered the next door pizza shop (an awful idea where you go and pick up an uncooked pizza then go home and bake it yourself!!!) and have turned it into a sit down area where they serve brunch. We looked at the menu and it sounded deliciously American. And you know Americans do a good brunch. We would have stayed but frankly a slice of cake in here is enough to fill you up till supper.
Warm friendly service and lots of fun too. this place is a real hit.
This place has changed a lot since my last visit. It's expanded, there is more place to sit which is great especially if you are going there in the busy hours. My personal favourites are the muffins and the cakes really delicious. Highly recommended.
This place is great! Love the atmosphere and the food. Excellent!
Amazing place. Not only it has delicious treats but also walls of American products that is so hard to find in UK. Stuffing anyone?
I recommend this place from the core of my heart for i have tasted their cup cakes, tarts, sweet pies and nearly everything and i think nobody can offer you the quality that they do.Its wonderful.
I was kindly invited along by Qype to sample some of Outsider Tart's cakes and I came away with a great impression of the sweet things on offer. They don't limit themselves to one particular type of cake/sweet, as they do a range of things from muffins to brownies, marsmellows to cakes etc, if it's sweet, they will likely have it.
Anyway, so highlights for me as follows:
Personally am a fan of white chocolate and I really lit up when I saw that their version of white chocolate brownies - which is a very rare thing to see. They coloured them green just to be different - but they really tasted so heavenly. All the pure milkiness and creaminess of rich white chocolate was within the brownie and I was most impressed.
I was also surprised by the peach marsmellows which were rather like soft meringues infused with fruit.
The highlight of the night for me was the bourbon and pecan pie and a sort of maple syrup (I forget the myriad of ingredients). The pie itself had a crumbly and nutty crust, and inside was a luscious and dense - almost like a melting jelly centre with lots of rich honey-like flavours with just a slight hint of bourbon on the aftertaste - it really was pretty glorious and my only regret is I didnt eat more and I shoulda taken a picture (I think it's on the Qype blog) .
I highly recommend it. I like sweet things - esp sweet things which are hard to come by and I thoroughly recommend Outsider Tart.
The muffins are great! Love them and I hate that they are so good, because it is bad for my figure.
Very delicious. I had the Chef's special, followed the servers suggestions , and finalized off along with a fabulous frozen treats dish .
Classic cookery, offered in an unassuming dining area without a whole lot of fuss. The dish definitely speaks by itself, and though vegetarians could find their choice quite limited, it's a carnivore's paradise. A number of business-types here on a weekday the afternoon meal, but the environment was still fairly casual.
Services was favorable, attentive and considered without getting pushy or stuffy. Will absolutely get back on try a handful of the way more ambitious bowls
If you are into rich cakes, cookies and cupcakes, this is your mekka. You will be the kid in the candystore.
These guys are fantastic. I had the good fortune of sampling some of their goodies at various events. The quality of ingredients is top notch, the products are fresh, expertly made and utterly delicious. I had never had fresh, home made marshmallows (in different flavours, like peach!) before and it was a revelation. Recently, I purchased a birthday cake from them. My partner had requested a rum cake. I had no idea what it was, so I asked various bakers and they didn't know either. I emailed Outsider Tart and presto! Not only did they know what it was, they make 2 kinds!! They were extremely helpful and super friendly. So, I ordered it and it was a huge success. It was cakey, moist, nice smooth crust, buttery, but not too much so, and sweet, but not overly so. It wasn't cheap, but good food never is. Totally worth the expenditure. Oh, and follow their Tweets. I love reading about what's coming out of the oven.
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