Like many of the phone network chains the stores are generally carbon copies of each other so you pretty much know what to expect at any given branch.
Although the decor should appear calm and soothing and gentle being the archetypal 'blue' colourway that is consistently attributed to this company it often feels a little dark and dismal inside which in my opinion doesn't really want to make me hang around. I find the 'island' displays of cabinets a little infuriating to navigate around and the staff a little standoffish at times, though maybe i've just caught them on off-day's which everybody has.
I find their range not as extensive as some of it's competitors and their PAYG handsets to be a little on the expensive side.
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