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  • “The space is teensy but great for a cozy little gathering or party, if you can rent it out.” in 6 reviews

    Ambience: Intimate

  • “The pizzas are served by the metre which adds to the restaurant's character.” in 3 reviews

  • “Nice dessert menu, most recently I tried the lemon sorbetto and was good.” in 3 reviews

Recommended Reviews

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  • 5.0 star rating
    9/4/2011

    Utter *gem* on the King's Road.

    Cozy, rustic, no-frills. Almost feels like you're in your mum's kitchen (but your mum's Italian?). The space is teensy but great for a cozy little gathering or party, if you can rent it out. Food is served family style

    The limoncello is glorious. Sip a shot before stepping out onto the King's Road and duking it out with the rest of sloanedom.

  • 4.0 star rating
    28/7/2014

    Pizza and calzone were wonderful.  Pasta (ravioli and gnocchi) were good but not great.   Service was prompt and the quality for the price was fantastic especially considering the location.   We'll definitely come back next time we are in the area.

  • 4.0 star rating
    8/4/2013

    I am Italian, so I care about my pizza a lot. Made in Italy is really authentic, in the quality of the food and in particular of its pizza, the service and the pricing.

    The place has 3.5 floors full of tables and the majority of the waiters are italians. The pizza comes on a wood table and it is measured as 25cm per person and every segment can be made with a different style: my favourite is the Sicilian with aubergines and ricotta salata, but also the rocket and parmesan is very good as well as all the others with buffalo mozzarella. In the menu there are a lot of different styles, both traditionals and a little innovative. Besides the pizzas, there are a lot of traditional Italian dishes in the menu, very good the parmigiana but haven't tried the other stuff.

    Wine list is quite short, but traditionally I drink beer with pizza (here you have Peroni and Moretti if I remember correctly). Nice dessert menu, most recently I tried the lemon sorbetto and was good.

    As almost everywhere in London, it is better to book a table especially over the weekend as it can get very crowded and sometimes noisy.

  • 5.0 star rating
    8/1/2009

    What a gem of a place. An authentic Italian restaurant full of hustle and bustle. Lively, full of laughter and glorious!

    My friend absolutely raved about this restaurant. We're both Cali girls and randomly happened to find ourselves in London at the same time. Good friend, amazing city, yummy food & drinks makes for a splendid time.

    We were starving and arrived at the restaurant right before it opened. Of course the best way to pass time is to go to a local pub and order a few bottles of wine. Slightly tipsy, we were soon seated on the rooftop terrace. The tables are snuggled up pretty close, get cozy with your neighbor! It's an intimate setting without being crowded. Even though it was an early Summer evening (late July) the air had a touch of chill to it. Luckily, the space heaters warmed us up enough to enjoy the brisk air and take in the City while we dined.

    Of course we ordered several more bottles of wine. My friends were fans of the pizza. The pizza came out on long boards. You can order your pizza by the foot. We had several feet of pizza. I couldn't partake in the pizza eating due to my wheat allergy but the smell was absolutely divine. All of the ingredients were fresh. My friends oohed and aahed and moaned while they enjoyed their pizza.

    I ordered a salad with goat cheese. I wasn't exactly looking forward to it after smelling the pizza, I was envious of the pizza-eating fiends. While I waited for the the salad, I munched on the cheese and sausage from the pizza and joined in on the oohing and aahing. My salad took me by surprise.  I didn't realize that a simple goat cheese salad could also cause me to ooh and aah. I'm not going to lie to you, being from Los Angeles, I watch what I eat. There were heaps of goat cheese on my salad. Generally I would never consume that much cheese in a sitting, it's not exactly healthy. But this goat cheese was unreal -- without a doubt the best goat cheese eating experience of my life to date. I certainly didn't feel deprived while I inhaled my salad and my friends devoured their pizza.

  • 4.0 star rating
    3/2/2009

    Really bloody good, from what I remember (it's been a couple of years, but I have verified this was the restaurant I ate at with my friends in 2007 thanks to exhaustive Facebook photo research).

    Drank some good wine and the food really hit the spot. The food was fresh and of high quality. Reading the other reviews, I do remember the pizzas being wonderful - they're pretty massive and looked loaded with goodies. My friends and I ate on the veranda/roof deck on a beautiful summer day and thought it was cozy as well as a little rustic.

    Definitely recommend eating on the roof and the restaurant as being good for a date - in fact, I recall seeing a few couples as well as a schoolboy obviously trying to impress a lady. How darling, blowing your pocket money on a girl, and I had to give the teen credit for choosing quite an excellent establishment to blow it on.

    As students from New York studying abroad, most of London was expensive (courtesy of the shitty dollar and our college budgets), but I recall Made In Italy being quite fair for London. I'd go back in a jiffy, if it wasn't across the Atlantic.

    And hey, we New Yorkers have some pretty good Italian over here too aye?

  • 4.0 star rating
    15/10/2009

    Went to Made In Italy on a Wednesday night with 2 girlfriends.  We made a reservation for 8pm and good thing we did as the place was packed!

    The waittress was less than friendly.  When we asked for her recommendation between 2 wines she rudely answered "I dont taste either" and seemed to be rushing us along to take our order.  

    I had the penne pesto special, which wasn't pesto (not typical green pesto nor did it have the usual taste) but was still very delicious whatever it was!  One friend had the carbonara which was very, very good and another had the gnocchi special which was also quite tasty.  We opted for dessert which was the right call as the tiramisu was fantastic!  Melted in my mouth delicious.  I would go back for the tiramisu alone!

    If I happen to go back I would probably try a pizza as they looked very good and these other reviews certainly talk them up!  I am intrigued to try the other restaurants within the "Made In Italy family"

  • 2.0 star rating
    30/6/2011

    Ooof. I was about to strike down 'Made in Italy' with great vengence and furious anger on Yelp, but an unexpected last-minute act of contrition from the manager saved them from 1 star shame. Still, plenty of room for improvement here:

    I swung by here for what I intended to be a swift supper, buoyed by the good reviews here and pleasant memories of a prior trip here years ago. In planning to order two benchmark products for an Italian restaurant - a margerita pizza and tiramisu - I didn't think I was asking a huge amount from them. Cue problem number 1: the service. It took them 10 mins to take my order and then a further 30 mins for my pizza to arrive.

    Finally, it arrived, bringing me on to problem number 2: the pizza, which contrary to my hopes and dreams, was dry and overcooked. Yep, overcooked - quite a rare shortcoming for a pizzeria.

    Having struggled through the pizza, I finally managed to hail another waiter to ask whether I might be able to order dessert, who said "of course" and disappeared. Then another interminable wait for the dessert menu followed. This despite a flurry of waiters flocking past my table to the bar and kitchen and my aiming crescendos of "Excuse me! ExCUSE me! EXCUSE ME!" in their direction.

    Eventually I managed to get someone's attention - the manager, as it turned out. Rather than order a dessert, I asked for the bill. A few minutes later it arrived. Fuming, I took the unusual step of asking that the service charge be removed from the bill. The manager was contrite, agreeing to take off the service charge and asking if there was something wrong: I said the service had taken ages. He thanked me for the "feedback" gave and asked if he might be able to give me a complimentary tiramisu as an apology. I accepted, particularly as I'd wanted that in the first place! It arrived fairly swiftly and, price aside, was okay: creamy, fluffy, plenty of chocolate dusting, but not huge amounts of coffee.

    Overall? I was impressed by the efforts of the manager here make things right, but I didn't get my time back, nor, crucially, do I have any reason to be confident that the service would be better were I to visit again. On top of that, the pizza was sub-standard. So I won't be hurrying back here given the wealth of other restaurants on or around Kings Road. A shame, because I really wanted to like this place.

  • 4.0 star rating
    3/11/2013

    Great Italian place in a great neighborhood. Cozy restaurant. I was here with a bigger group but service was excellent. We started with lots of appetizers, all which were lovely. We had a couple of different pizzas. I think I tried about 4 different kinds and thought they were all good. I'll definitely recommended it to friends!

  • 4.0 star rating
    6/5/2009

    I hadn't been to this lovely place for several years and was very happy to discover that nothing much has changed. The staff are exceptionally friendly, the food excellent. We all opted for the pizza which is famously served by the metre. We were sat close to the open kitchen and were fascinated by the chef's skills at making oversized pizza - perfectly crisp and generously topped with fresh ingredients.
    The pasta dishes being carried past looked equally delicious. I definitly won't wait years before coming here again.

  • 4.0 star rating
    8/5/2010

    The wife and I went here for dinner last night. We ordered two kinds of pizzas, which they bake together as one pizza. I haven't seen this "pizza by the meter" concept over in America, but I love it!

    We got the Capricciosa and the Salsiccia e Pepperoni. The Capricciosa was our favorite -- the sauce, sausage, ham, mushrooms and artichokes provided a nice balance of flavors without being too complicated. We knew the Salsiccia e Pepperoni didn't have sauce but we got it anyways thinking it would still be good; at least we now know we have a preference for pizza with marinara sauce.

    We also ordered the grilled vegetables as a starter -- the wife didn't like it that the vegetables were cold. I still enjoyed it very much.

    We had a weird incident where a lady walked by a table and accidentally knocked over someone's wine bottle (in the wine chilling bucket), making a big mess. The lady was quite rude in not really apologizing. Fortunately, the wine bottle was nearly empty but the ice got everywhere. Anyway, this wasn't really the restaurant's fault and they cleaned everything up quickly. All this to say that the tables are spaced quite closely together and you should be careful of rude people carelessly walking by your table and knocking things over on your table.

    We'll definitely be coming back here and trying some of the other pizzas!

  • 4.0 star rating
    1/1/2009

    Busy, bustling, and brimming with authenticity... this is a great Italian restaurant as much for its food as for its liveliness.  

    You can get pizzas that are multiple feet long for a group to share (don't worry, they can have different sections topping-wise, so you're not all stuck with the same kind)... they come straight out of their wood fire oven and are brought to the table on a massive wooden board - just the sight of it is a distinctive culinary experience.

    Usually, though, I get a smaller pizza - say, a couple feet long, when I'm not with a group who can polish off the six-feet version... and I'm equally happy with it.  

    The servers here are friendly, very Italian... although also very *slow*... ask them to bring you olives right away, 'cause if you're not hungry when you first get there... you probably will be before your food arrives.

    I'm a little conflicted about this place in terms of eco-ethics.... the "made in Italy" moniker stems from the fact that they import *everything* in from Italia... even the cheese is flown in twice a week.  Which is lovely in its faithfulness to homegrown Italian ingredients... but I find the reality of the carbon footprint increasingly hard to swallow.

  • 4.0 star rating
    16/12/2008
    First to Review

    For me, this is a total summer restaurant. It has this great little roof terrace with really cosy tables packed in together, creating intimacy rather than body fluid sharing. It's done really well I think and they haven't forgotten heaters so even if it's normal British summer weather it feels better and hotter.

    Inside they've still tried to keep the cosyness and atmosphere, there are lots of separate levels and rooms so there's that constant bustle of lost people trying to find the loo. I'm always into the food too, the pizza is often served on a raised board and is perfect for sharing while the pasta is really tasty and the ingredients fresh. I often go with an Italian friend and often she's suggested it so I assume there's authenticity thrown in with the quality.

  • 2.0 star rating
    23/6/2012

    The good: The appetizer meat&cheese board was prompt and generously proportioned. The servers were well-intentioned and polite. The atmosphere is low-key and inviting.
    The bad: The timing of the entrees after the appetizer was poor given we took plenty of time eating the appetizer and then waited another 15 minutes once plates were cleared before getting the entree. While the gnocchi was tasty, the sauce was disappointingly heavy and oily. The chicken/rocket salad was quite uninteresting and I'm positive I could have made something a bit more inspired. The plates from dinner were cleared and it took another 10 minutes to see the dessert menu. Finally it took another 10 min for us to finally wave our debit card in the air.

    Don't get me wrong, I had some great conversation over dinner, and was happy they didn't rush me out the door, but the devolving service and the quart of cream in the gnocchi really weighed us down in the end. The 46 quid bill was bold enough to include tip.

  • 4.0 star rating
    27/5/2010

    Really great place, with good atmosphere and gorgeous pizzas. Plus there is a roof terrace that is great to eat in during a warm day.

    It is one of the best pizzas I have had outside Italy.

    I thoroughly recommend.

    It can be a bit pricey for a pizza, but it makes a good change from the typical Pizza Express, so it is worth it if you are a truly pizza fan.

  • 4.0 star rating
    14/3/2013
    1 check-in
    Listed in London Eats

    Really delicious pizza in a romantic, cozy setting. I had the capricciosa (sp?) and definitely stuffed my face. The servers were very friendly. Great place for a date. There were loaves of bread for sale for £3 each which looked absolutely heavenly and if I hadn't filled myself up with so much food, I would have thought to buy one before leaving for the next day. I've been hanging around the Royal Brompton for weeks, and I'm so happy to have discovered a relatively inexpensive dinner place with great food a mere 5-minute walk away.

  • 2.0 star rating
    10/7/2010

    I visited Made in Italy on James Street last week (part of the same chain).

    The food is decent (pizzas can be served by the metre), although some of the comments that I have read about the place elsewhere are largely true.

    It is a chain disguised as an independent, and the service can be terrible. We were served horrible wine (completely soar - it was undrinkable). I brought it to the attention of the waitress - she shrugged her shoulders and then said it 'was what we ordered' and wandered off. Not a great experience.

    They then gave us way too little change from the bill, tried to argue about it, then realised that they were in the wrong and back-peddled. Whoops. It could have been a bad day but I would look elsewhere .

  • 3.0 star rating
    11/1/2011

    Visited made in Italy, Chelsea on Monday eve with my friend. It was the first time visit and the restaurant is much smaller than the photo, but the atmosphere is good. Staff is very friendly (always smile and polite) and the pasta (linguine seafood comes with a water and a slice of lemon to clean your fingers) was better than an average.

    Until, one of the staffs brought her dog into the kitchen so that kinda put me off and no one seems to care about it. If you don't mind a lack of hygiene  from time-to-time and wonder what's going on behind the kitchen, then this could be a good choice for your night out with a couple of friends or dates. (A large family might struggle to find a good table there)

  • 4.0 star rating
    21/7/2010

    Really excellent pizza.  Service was seriously fast.  Only issue was my American family was glared at by two Italian women the entire time we ate.  And we were not being loud.

    The outdoor deck looks really nice.  Ask to be seated there when you make a reservation.

    • Qype User car9tg…
    • London
    • 0 friends
    • 5 reviews
    4.0 star rating
    18/7/2013

    Delicious Italian!! Waitstaff is always very nice and knows the menu well. Don't forget to save room for desert! Chocolate Mousse cake is delicious!!

  • 5.0 star rating
    13/4/2009

    Great authentic italian.  Long pizzas and great pastas.   Central location.  Outdoor dining in the summer.  The staff are so authentic sometimes when you call for reservation they answer in italian.  If you are here for a limited time and only have time for one restaurant in London - it should be this.

  • 2.0 star rating
    24/12/2012

    Meh is Right.
    There are much better pizza/pasta places in the area. The pizza is decent but the wine list could be better. Pastas definitely need some work....or authentic feel.
    Sad for me to write that when the name of the restaurant is "Made in Italy".
    Maybe I am a tad harsh since i have had a lot of pizza - in italy over several years but I don't think I am being too too harsh.
    If the owners are reading this - the location is great., cute place....it has amazing potential and could be one of those hard to get in places. Good luck to made in italy.

  • 4.0 star rating
    1/11/2009

    Good thick crust pizza which comes on a long board.  Restaurant is a bit cramped but the staff and patrons are also friendly.

    • Qype User EllieR…
    • London
    • 0 friends
    • 3 reviews
    5.0 star rating
    16/5/2013

    Really nice Italian restaurant serving authentic Italian food. The first time I went here I wasn't really in a mood for anything, but the waiter really cheered me up which impressed me. I've never had such a personal attention before. 5 stars !

  • 4.0 star rating
    18/6/2011

    Phenomenal pizza served in the most authentic and rustic fashion. Ingredients are freshly delivered everyday and hence food is always fresh. A simple pizza and wine dinner with the idea of "less is more" is very welcomed here.  Sincere servers and atmosphere.

    • Qype User Sophia…
    • London
    • 0 friends
    • 10 reviews
    4.0 star rating
    24/4/2013

    Pleasant atmosphere, interesting and well-decorated meals. The last time my meat was a bit raw, but it was ok for me. I like all kinds of meat, I have tried many recipes and I think you will enjoy the offered dishes in the restaurant.

  • 5.0 star rating
    15/11/2009

    Great pizza and salad place.  All wines on several visits were excellent and the staff is mostly Italian.  My one complaint is it can be quite hot in here, but otherwise top notch pizza and gnochhi.

    • Qype User TheLon…
    • London
    • 3 friends
    • 133 reviews
    4.0 star rating
    9/12/2012

    they make amazing pizzas. Great service, nice ambiance and great food is their trademark. Its worth giving a try.

  • 4.0 star rating
    3/8/2011

    I went here with a friend as I was working on Kings Road. It's bustling and busy and we were lucky to find a table as it's normally booked out (so I was told). If more than one of you has pizza, they come out together on a big slab which is especially good if you want to share different kinds of pizza amongst you. If you can, try to sit upstairs.

    • Qype User goldas…
    • London
    • 5 friends
    • 8 reviews
    5.0 star rating
    31/10/2012

    Amazing little Italian place. Delicious authentic Italian food on a reasonable price. There's a wide variety of dishes as well as drinks. I'm really satisfied with this place, had a recent romantic dinner with my boyfriend, it was an unforgettable experience. The staff are nice, polite and welcoming, they make sure you really do enjoy your stay. Decoration is nice and really improves the atmosphere, makes the place warm and cosy. I recommend this place!

    • Qype User london…
    • London
    • 3 friends
    • 41 reviews
    4.0 star rating
    27/12/2008

    I think the Kings Road's top Italian restaurant. A little cramped maybe, but other than that a great atmosphere, superb pizza and great service. Definitely worth a try, but you may want to book ahead to avoid the door seat.

  • 5.0 star rating
    6/6/2010

    I have just had my first experience - of what seems to becoming many - at this restaurant and it was just marvellous.

    For starters,we had Bruschetta which was very tasty (if a bit salty) and fried Calamari and prawns which were fresh and cooked to perfection.

    The main course was a seafood liguine and a pizza, both were fantastic, and the pasta was simply the best seafood pasta I have had in London. They told us that the pizza will be served as a 25 cm elongated portion, but they brought the usual round one.

    We had a seat near the entrance, and we heard many italian speaking commuters who come to book tables for later. Having italians coming to this restaurants rather than others would tell the whole story as I wouldn't think that nobody would know the italian food better than the italians themselves.

    If you are coming make a booking to avoid disappointment especially at busy times.

    • Qype User susanb…
    • London
    • 0 friends
    • 7 reviews
    4.0 star rating
    9/1/2013

    The pizzas there are really tasty. You won't regret if you go there. I think the ingredients are fresh and make the taste of the pizza unique. They import the ingredients directly from Italy. This is a big plus and I can not wait to go there again and to enjoy some of their meals.

    • Qype User ozzie_…
    • London
    • 13 friends
    • 4 reviews
    5.0 star rating
    10/5/2007

    I'm Italian, and I have to say that Made in Italy makes one of the best pizzas I have ever tasted. It's also a great place to have dinner with friends. One of my favourite places in the world.

    • Qype User julij…
    • London
    • 5 friends
    • 20 reviews
    5.0 star rating
    1/9/2010

    I was taken to this restaurant by Italian friend who said '' this is the only place in London to have a pizza what actually tastes like a real pizza!'' Must say the taste is amazing and it is really worth a visit. It does get very busy in the evenings, so you might want to book a table. The service can be a bit off sometimes, but that is a sacrifice for a gorgeous Italian food !

    • Qype User BlueSk…
    • New York, United States
    • 0 friends
    • 10 reviews
    5.0 star rating
    3/5/2011

    Try it, very good

    • Qype User emilyd…
    • London
    • 1 friend
    • 38 reviews
    5.0 star rating
    29/9/2007

    Being half Italian and having lived in Italy for half my life, I must admit the pizza at Made in Italy is delicious. Not only does the restaurant have a fun, cosy interior, but the staff are also very friendly (and very Italian). The pizzas are served by the metre which adds to the restaurant's character.

  • 4.0 star rating
    4/12/2011

    Coming from New York, I have high pizza standards. Coupled with the fact that I am definitely on a budget in London, this place fit the bill perfectly. The pizzas are served by the meters if you order more than one at a time. The presentation is awesome, huge quantities, and the cheese+tomato sauce isn't the typically soggy, runny London pizza usually served. Top quality, great ambiance, but remember to call ahead and book a table- it's likely to be packed!

  • 5.0 star rating
    30/1/2011

    My favorite "pizza joint" in London. Cozy, gorgeous below ground natural drone "cave-like" ambience. True thin-crust "tipo" flour...with fabulous home made sauce + cheese. Best pizza "outside the Boot"!

    • Qype User blingt…
    • Cambridge
    • 2 friends
    • 7 reviews
    5.0 star rating
    10/3/2011

    Loved this my kind of Italian food scrummy, service brilliant and surroundings pretty.

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