Continuing their theme of setting up shop in interesting buildings (see most Jack Wills stores), this post-war office building is, in their own words, Aubin & Wills first 'destination store'.
The bottom floor houses the Aubin cinema, a 'sofas with blankets' style, intimate screen showing mainstream films in a cosy setting. I've taken a peek inside but never actually seen a movie here. Soon though...
On the middle floor is the Aubin and Wills clothing store. The clothes here are similar to Jack Wills but a bit more grown up. I like some of their stuff but often find the fit baggy in the wrong places. Unlike Jack Wills, far less of their stuff is plastered in their logo/name which is nice if, like me, you're not too keen on being a walking billboard and announcing to everyone where you do you shopping.
The top floor is the Aubin Gallery, an Art gallery which I haven't yet visited.
This part of Shoreditch is becoming achingly cool these days so if you haven't yet walked about the area you should do so soon.
Housed in an originally, disused warehouse space off the beaten track in East London, Aubin & Wills is all about quality, country and high-living. I believe unlike the Notting Hill store, this branch houses an art gallery and cinema and is much more of a fashion and lifestyle experience than anything else I've experienced on the high-street recently.
Women's clothing, underwear and accessories are all enticing and made to a high standard (as clever on-brand messaging on more affordable smaller gifts purchases continually reminds you!) Mens and homeware are in the same vain and are attractive, comfortable, but seem ever-so overpriced for the current climate of belt-tightening.
Having said that, I have no doubt a clothing purchase from A&W would last you a very long time and be a worthwhile investment. It's just a shame the white ladies casual shirt and long line tangerine vest I tried on didn't do me any favours. There's definitely a top tip there - everything looks great on the shelf (hanger), but do try before you part with your hard-earned!
Aubin & Wills sell high quality womens and mens fashion as well as homewares. Some of the products are a little overpriced, but they make some good classic pieces that are worth investing in. The brand gives off a sort of high country living for hipsters vibe, but that's what I like about it. Underneath Aubin & Wills is its in-house cinema that showcases box office hits as well as independent foreign films along with an art gallery. The cinema is definitely worth going to, after a spot of shopping (or browsing) upstairs, of course. :)
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