Iceland seems is becoming more and more popular as they have lots of offers where food is only a £1. I love this store as you can stock your freezer and still have change from £50 which is unheard of in one of the bigger supermarkets. The store is usually well stocked, but I have found that the more popular the store has become, the longer you have to queue at the checkouts. they usually only have 2 open anyway!! The car park is supposed to be exclusive to Iceland, however people shopping at Aldi next door use it, and it is very small. Overall this is a fantastic shop for bargain, branded food. Easy to get round quicky too due to it being a small store.
I personally hate food shopping, but places like this are brilliant; I can buy almost everything I want in the one shop knowing it will not be much cheaper, if at all, anywhere else. They stock a surprising (to me, anyway) variety of things as well as all the obvious frozen foods and, if you telephone them, will just deliver it to your home without any fuss. Parents of students should also be aware they will deliver to your son or daughter from the nearest store to them even if you order and pay (damn them!) I've also found that the 'phone staff are extremely helpful if you ask about special offers and will advise on any savings you could make.
Blinding prices for branded food. Clean store. No queues - helpful staff who looked happy enough on the tills. having to pay £1 for a trolley is a bit of a hassle but it was a pleasant shop & I'll become a regular at these prices.
i think iceland is great for frozen foods at very reasonable prices i have never had anything i did not like from iceland,however i have decided to go on a diet and they do also have healthy option choices here too.
excellent value for money, with a wide variety of choice for the whole family
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