I do love F&W. If you're looking for something filling but healthy, this is the perfect place. Superb salad bar, soups, fresh sandwiches, sushi and lots of other choices. It also does some pretty yummy things that aren't so healthy too, like the chocolate brownies. When I had my first brownie here about 2 years ago, I thought I had died and gone to heaven! Very chocolatey, very gooey, and very perfect with one of their lovely lattes :) So after a healthy salad of leaves, pea shoots, and mung beans, this goes down rather nicely!
It's a cool place with a great vibe and although it can be a strain on the wallet at times, F&W is one of my original finds of real, good, healthy and hearty food in the centre of town. I love what it stands for - local, organic and damn fine produce. Yes it's full of yummy mummies and pretty models on a break from a shoot for their fill of the healthiness it offers, but it's an honest and good place. It offers a lovely shopping experience around bonfire night and Christmas too, with lots of tastings on the shop floor mmmm
I've spent many an afternoon here working on my laptop, sat upstairs (which has limited seating) among the library of food - shelves stacked high with wonderful goodies. Great for vegetarians, but they do cater for the carnivores too. Well worth a visit if you're in the area.
If you have money to treat yourself in the food and drink department, this is one of the best places to spend your well-earned cash. Everything within these doors is 100% natural and organically farmed. You want a pack of tomatoes, they'll cost you about £2.99 for 6, but they have so much taste to them it's worth it.
It also acts as a mini cafe too and whatever you buy, if there's seating, you can eat inside. They do hot and cold food to eat-in or takeaway. I keep going back for the Carrot and Pumpkin soup, which even in a small measure fills you up a treat.
The staff are friendly and although the queue looks big at lunchtime, they work really fast to get you served asap. It's a real health choice and one that will leave your taste buds tingling.
The Fresh and Wild chain are quite popular across London and is a welcome addition to Soho where it's quality produce and great food replenishes the tired nearby workers and hedonists.
Attached to the Third Space Gym and Relax the massage venue, they are akin to the holy trinity of healthy living. The food itself is not cheap, in fact some of the items are downright scandalous but you do get what you pay for. They even sell Prince Charle's range of food products for those intrigued and also some nice cakes to go!
For those that wish to dine there, there is a selection of freshly cooked food alongside salads, all of which are fantastic and only rivalled by the nearby Beetroot. With seats upstairs and, weather permitting, outside, it's a great place to grab a meal whilst going about your day.
I like the concept of Fresh and Wild, but I do find it very pricey. However, on those days when I don't want a sandwich, I do head to the hot food counter.
Fortunately, I am not a huge eater as they do charge by the weight, which puts off a lot of my (male) colleagues!
They sell lots of cosmetics and creams and vitamins etc upstairs, so if you are looking for a supplement more out of the ordinary you will probably find it here. I also buy noodles and miso soup packets.
I love the food in Fresh And Wild. Unfortunately I do not love the price tag that comes along with it. Once in a while, I like to grab lunch from the Fresh and Wild on Brewer Street, and obviously a lot of people are earning a lot more than me! as it always seems to be incredibly busy.
The salad bar is a feast for the eyes, with an excellent selection of fresh veg beans and pulses. The first time I visited this store I was shocked with the price of the salad box when I got to the till, but have to say it is one of the only salads that has kept me full right up until the end of the day- a sign of good food.
There is a wonderful variety of organic food in these stores, and it is so refreshing to be able to trust in the food you are buying. This is not as good as the flagship store in Kensington but offers a wonderful variety anyway.
Completing a triumvirate of goody two shoes businesses, alongside the massage place Relax and the top class gym The Third Space, Fresh & Wild is a very popular but slightly expensive organic food store. Alongside the shelves of fresh veg and top class cheeses and products, including Prince Charles range of goodies, there is a small area selling hot food and salads for those looking for a take out. Alternatively you can sit at one of the small tables inside or out. The hot food is great with some interesting items. I wouldn't choose this every day if I worked in the area as it can be quite pricey but for those after a healthy treat in the heart of Soho then there is really only here and Beatroot to choose between.
Fresh & Wild, located half way between Picadilly and Oxfor Street is a favourite with organic junkies and anyone seeking out healthy, fresh and unadulterated foods. Although a bit on the pricey side, the quality and range of food on offer is incredible. With a few tables for those wanting to eat in, the prepared food is sold by weight by the 100grm. Options for vegetarians and vegans are impressive
Very helpful staff and good selection of organic products.
Lovely food and always something new to try albeit at a premium price to match the locations. Great salads if you are local. PS Worth checking out the larger Kensington store. You pay for quality and this is what is looks like. PS really friendly and pleasant staff.
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