A very well-designed and laid out store - occasionally busy and messy, but the smaller customers are usually responsible for items strewn on the floor! The store is bright, welcoming, well-stocked, and accessible. There is usually at least one big item out that children can play with - a Thomas play table, a garage or toy kitchen - which works wonders for pester power. Staff are friendly and very helpful.
The stock is bright, sometimes a bit plasticky, but hard-wearing and usually educational or entertaining. They have a good range of books and occasional offers that make them as reasonable as the big bookstores.
You can't go wrong with the Early Learning Centre if you're looking for a toy or gift for a small child. My friends recently had a baby boy and I was reintroduced to this ultimate kids' fantasy land. It's bright, colourful and caters fantastically for children, with demonstrations of ball pools and toys at toddler height. This branch has a small play area for children at the front, so the kids are happy to go shopping and the adults can buy what they need to without being distracted.
It's actually really fun just wandering around and seeing all the imaginative toys there are. There's a great range from active sports toys like giant tennis bats and soft balls and paddling pools, to more traditional models like little plastic animals, to craft sets. It caters well for boys and girls and is good for kids up to about 6 or 7.
The staff are friendly and prices are reasonable, as the products are good quality. The only downside is the abundance of plastic and the noise and chaos.
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