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Experts in Brazilian Keratin Blow dry…
CZARO bespoke hairdressing

From the business


Founded by stylist-to-the-stars Sav Elia, CZARO prides itself as much on its unpretentious and welcoming vibe as it does on its impeccable service. This is why it has quickly become one of the most renowned and popular boutique salon and spas in Central London. An internationally recognised hairdressing talent with over 20 years of cutting edge experience, Sav has gathered together an impressive team of hairstylists that specialise in creative cutting and distinctive colour work. As an all-rounder and perfectionist, Sav has worked on many music videos, magazines, fashion shows and sessions during his lengthy career. Sav's unequaled and exemplary record of customer satisfaction is testament to his hair philosophy of making people look and feel fantastic. Sav chose to open his newest salon in Fitzrovia in the vibrant heart of the West End. CZARO offers a uniquely personal approach to hairdressing and beauty treatments. So come and get some glamour back into your life.


Established in 2011.

Renowned hairdressing industry expert Sav Elia recently marked his 20th year in the industry. While Sav was still at school, he spent his Saturdays sweeping the floors and making clients' coffee at his Brother-in-law's London salon.  Sav opened his first salon in the early 90's at the tender age of 19. Today, he still carries on the proud family tradition. His unique ability to marry high fashion with exciting, contemporary hair means that Sav is constantly pushing the boundaries.
Whether you're 16 or 65, Sav is unrivaled in producing relevant, modern and much admired hair.

Meet the Manager

Lydia Y.
Lydia Y. Manager

Lydia Yianni
Manager/ Salon Consultant
Lydia completed her hairdressing training with a chain of West London salons upon leaving school in the mid 80's.  After meeting and marrying her husband, they set about opening a chain of salons by combining Lydia's creative abilities with her husband's business acumen. They are now parents to 4 talented children. Whilst juggling her motherhood role with her career, Lydia continues to be responsible for the Marketing, Human Resources, branding and development of the company as well as her client fan base -- a role which she relishes for its challenges and diversity. Her all-round talents and skills have led to her developing a loyal, long-standing and unrivaled client base who appreciate her diverse and all-encompassing hairdressing approach. Her eye for detail and finish manages to cross every age divide and her engaging and well-informed manner ensures she is a firm favourite with clients and staff alike and an integral part of the CZARO team.