On our (business) trip to Amsterdam we had to meet a representative of Bols who offered to show us around the Cocktail Academy and gave us tickets for the museum. We're not at all dependant on Bols so this is a totally unbiased review.
It's not a big museum/tour, but that may be a welcome break if you're tired from travelling all over town and seeing all the museums that surround it. The building looks very smart and you can see the attention to details throughout the museum and the experience. The experience will let you use your sense of smell, touch and vision to get a better understanding of the variety of liqueurs and genevers (a type of gin). At the end of the tour you can choose a cocktail from a touch screen which the computer will print out on a receipt. With the receipt you can order your cocktail at the impressive 'mirror bar'. Definitely recommended.
Only 10 euro for a quick tour through the 'House of Bols' with a free cocktail and tasting at the end. Most of the tour consists of watching videos about the history of the distillery, but the coolest part is the trip through the acid trip colored hallway where you can smell all the different varieties of Bols liquor. You can also buy the aged liquors here that you can't find anywhere else. Worth the trip if you are into Bols liquor, otherwise go to a bar to get your cocktail.
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