These bagels are magnificent! Such an unassuming looking shop, with its hardworking ladies in hairnets behind the counter. When you stop by on a busy evening you'll see the ladies smearing away, piling the cream cheese bagels a foot high, spreading tuna and sweet corn on others, or wedging in thick chunks of salt beef.
And the bread itself... the most beautiful, chewy, perfectly textured bagels. Far better than any I ever find on the West coast of America. Oh, and it's cheap, so cheap! Four bagels for a pound? 85p for a bagel and smear? Wow!
According to my friend, Mariah Carey once stopped by here and was told to "get in the back of the line". Any hairnetted lady who snubs Mariah Carey may consider herself a friend of mine.
After reading the consistent high praise from so many, I decided to take the trip to Beigel Bake and try their flagship item: the hot salt beef bagel/beigel.
The bagel sandwich was quite tasty...the bagel warm and chewy and the salt beef delightfully tender.
Too bad I would never go back again.
I was well-read on both the excellence of the food and the standoffish service; I made sure I knew what I wanted before entering to avoid their purported wrath from customer indecision.
I enter, ready to order, and the older lady on the other side of the counter that's nearly across from me stays put. Does nothing. Maybe I'm not close to the counter enough? I lean on the counter, giving her eye contact. She's not in the middle of making a bagel or taking someone's order. I stood there for 30 awkward seconds. A younger girl, once she was done taking the money and giving a customer their order, approached her older fellow worker, and they would whisper for a few seconds with quick glances towards me. All of this is happening without one gesture of acknowledgment, mind you. I've never encountered anything like this. They gave a half-hearted "hello" and I replied back with a sarcastically happy "hello!" right back at them. I received my food, which I was going to take to-go. I then decide to eat-in and observe how they treat others- and most importantly- if that older lady's job profile precludes her from taking orders and acknowledging customers.
Nope. She would consistently acknowledge and take orders from others entering the shop. All the other in-and-out customers looked "different" from me...take a look at my profile picture. Get it now?
I don't care how incredible your food is. I don't care how much of a city-wide institution your business has become. There's not a restaurant in the world that would make me accept and settle for repulsive customer service.
CASH only, and ATMs nearby don't take American debit cards well.
Salt beef and creek cheese is the MUST. It's just good like the crack you smell walking down that street!
Bagels here are baked, different texture than the traditional boiled ones.
Everything that the other reviews have said, plus these tips:
*For all that is good and holy, know what you want when it's your turn. There will be a line in front of you and a line behind you, so listen up and pay attention to how the regulars order. Everyone will thank you.
*Skip the coffee. Just trust me on that. It's not a proper coffee spot, so I don't consider it a fault, but just...don't. Proceed at your own risk.
*Salt beef bagel. Yep. Food of the freaking gods.
Being a native New Yorker I have very high bagel standards. I constantly lament to friends about the lack of good bagels in London.
This place is good. And cheap, super cheap. Due to the low price point and deliciousness of the bagels, it tends to get very busy. The queue is worth it. Get the bagels, head to a park, sit and enjoy.
I came here on a monday morning and there was practically nobody there. Got my bagel in less than two minutes!
I'm just going to echo everybody here and tell you to get the Salt(ed?) beef bagel. With mustard if you can handle it, since they are pretty strong. The beef, which tasted like corned beef, was tender and flavorful, and portion was extremely generous. Complements the mustard very well! And all for just £3.70.
So recommended. Please do yourself a favor and stop by here when you are in London.
Salt beef and cream cheese bagel was one of the best things I've ever eaten. Meat was incredibly tender and flavorful and the warm, fresh bagel was also great.
So impressed I walked back in after finishing my breakfast and got a salt beef and mustard bagel for later in the day.
This place is astounding. Some friends of mine told me about it during a trip but i had no chance to try the bagels.
- it's cheap. Incredibly cheap. A bagel with cream cheese and salmon, it's 1.6 GBP. And it's the most expensive one, the other ones are cheaper.
- it's open 24/7.
- They also have sweets and works as a full-fledged bakery
- during the week is almost empty, during the evenings and the weekends it is PACKED with people, usually there's a line outside the shop
- they are fast. FASTFASTFAST. All the various kinds of bagels are pre-assembled. Order, pay, get the pack, get out, eat.
- it's not hipster, even if it's in shoreditch.
it's close to the Brick lane bus stop. Enjoy!
Just got back from Beigel Bake. I've eaten a lot of bagel sandwiches in my time and I must say that the salted beef bagel is completely awesome. The meat was tender and tasty, the bagel was fresh (although a bit different than what would be considered "traditional" bagels) and the price was right (£3.40).
There's nowhere to sit, so be prepared to eat on the go. Also, you'll likely notice that the line wraps around and goes out the door, but don't let that stop you. The folks who work there keep the line moving fast (but are still polite in the process), so even if you have 20 people in front of you, you'll still be in and out in about 10 minutes. They also have pastries which looked delicious (didn't grab any, since the bagel was going to be enough for me).
Very happy we made the walk from Spitalfield's Market to try this place out!
Now you would think a much-anticipated visit to London by this self-professed San Francisco foodie would warrant a special trip to a fancy restaurant run by the likes of Gordon Ramsey or Heston Blumenthal. But no, Jamie W. and I are basically cheapskates and made this our very first dining stop. That's because I noticed that the London Yelp community manager rated this as the must-eat stop (photo: bit.ly/Olscev). Londoners must feel the same way about this hurly-burly spot like New Yorkers do about the Halal Guys cart at 53rd and 6th. I can see why. First of all, it's open 24/7. I could well imagine a midnight pub crawl that would end up here.
Because we didn't know any better, we came in the midst of Sunday UpMarket when Brick Lane is wall-to-wall. Beigel Bake turns into a virtual assembly line, and you better know what to order lest you get a tongue lashing from the somewhat curt staff (photo: bit.ly/QQCBB9). Luckily I knew to order the £ 3.70 Hot Salt Beef Beigel which was quite a meaty concoction. I went full gonzo and ordered it with "salad" and mayonnaise for 30 pence extra (photo: bit.ly/1lBf8hA). Salad, in this case, meant two slices of tomato and a slice of cucumber. Might as well get dessert while I'm at it, right? So I spontaneously ordered an Apple Strudel for just 60 pence (photo: bit.ly/1lBfbKj).
Now finding a spot to eat these delectables turned out to be the much bigger challenge, and after about ten minutes of milling through the swarming crowds, we were able to land on an empty bench. The bagel, which they indeed spell "beigel", is perfectly tender with just enough chew to satisfy (photo: bit.ly/1gy60os). The stuffing was quite tasty with slabs of pink, juicy meat with just enough gristle to make me feel guiltier than usual. I could have easily had another and another. The apple strudel was not as impressive. Sure, it was good and fresh but genuinely pales next to its more savory creations from my perspective. Oh yes, I can see why Limey Yelpers flock here.
FOOD - 4 stars...pleasure awaits with the savory beef in fresh bagels
AMBIANCE - 3 stars...it's a blur to me now
SERVICE - 2.5 stars...know what you want or prepare to be bypassed
TOTAL - 4 stars...forget Gordon Ramsey, this is where Londoners go for the big bite
Oh my god, the salted beef on a bagel was awesome this morning!
The coffee was like great too!
Not the best beigel ever, but pretty good. The food is cheap, the service is "colourful", and they stay open late. I had the salted beef on a beigel with mustard.
"Salt Beef Bagel Anyone?"
Reviewed 21 January 2014
Don't worry, the Sunday queue goes down quickly - As does the bagel! So this is what a real bagel tastes like? Now I know!
Visited January 2014
5 of 5 stars Value
5 of 5 stars Atmosphere
5 of 5 stars Service
5 of 5 stars Food
The salty beef bagel was a must-do on our group's London list, and I can see why. It's an interesting experience. You wait in a line that can reach the door, place your order in quick fashion (they'll yell at you for holding up the line), and then wait for your food, and walk out as fast as you can to avoid being trampled. The bagels are baked fresh in the back, and they slice the meat in the front. The beef is akin to roast beef, on the rare side. If you like mustard, you should definitely ask for some as well - it's a tad horseradish-y, but that's a good thing. Salt beef bagel was 3.70 GBP, and an excellent breakfast choice. Come on Sunday and you can also walk the Brick Lane market afterwards.
Being a fan of bagels and having heard many good things about this place I went in with high expectations. The line extending outside also attested to the quality I was about to experience. Needless to say the hot salt beef with mustard bagel was worth the wait. I don't even like mustard but decided not to forgo merely for the experience. And what an experience.
My order was quickly taken by one of the many fast working employees, my money taken from my hand and change returned with a bagel wrapped in a paper baggie alongside. The first bite of that bagel and I was hooked. The hot salt beef is perfectly balanced among the sweetness of the soft bagel and rush of heat from the English mustard. I was so impressed and I will definitely be back for more. This place deserves all the hype it gets.
24 hours a day 7 days a week. Drooling thinking about it!!! If you are on Brick Lane you must go here.
The bottom line: chewy soft plain bagels (not toasted) but gooey oozy yummy goodness with hot fatty salty beef (corned beef as we know it). Not the sliced kind, the kind they take a big fat chunk of, stick in a bagel with some mustard and you stand not the street and eat it, and then want to go back for more. Maybe a 2nd one? 3rd one? It's a no frills kind of place, no seating. There was a line but it went quick and they worked like a well oiled machine. The workers were quick and within seconds-BAM in my tummy!Thank goodness I am very far away from here, or I can see myself being very very very addicted.
Best bagels in town. Flat out. I buy a dozen and freeze them to keep them on hand. So good.
Never had their sandwiches but people seem to like them.
I have to stay that this place isn't as good as the one next door - It's always my second choice, although occasionally I'll try it out again!
Not sure what's in it, but these are a little more sour to me. I think I need to buy from each and do a taste test.
That said there is very little in it.
I love the used, old school and practical vibe of this place, it's functional and really, what else do you need. At least there is honesty in the cracked and well worn tiles!
This is one East London Cultural icon that I really hope Brick Lane never looses.
Open 24 hours you can expect a whole plethora of plump fillings... although if you haven't you need to try a hot salt beef Beigel, it knock the socks off of after drinking kebab houses - there's literally no comparison and in the morning you won't awake feeling like death!
Cream cheese and locks is also a firm favourite... great breakfast or lunch food.
Still unsure about the waxy cakes... the jury is still out on them!
Beigel Bake is an experience to remember. A through the darkness to the holy grail of late night food stops where nothing else will satisfy but this need for meat and mustard on top of soft, delicious bagel experience. Have you had this before?
If it sounds like a religious experience, it is. A shining north start guiding your way down Brick Lane at whatever hour it is, for this space remains open twenty-four hours a day, seven days a week. Come in, come on.
Will you be greeted by a smile? No, you will not. Nor a warm hello, nor a hearty handshake nor anything that resembles the smallest likeliness of friendliness. Instead, a group of women will scowl in your direction over the counter, working hard to make everyone there a sandwich. Smile back anyway, for they are the providers of the hot salt beef.
Yes, there will most likely be a queue, traveller, but stay in, it is worth it and moves hastily. Be ready, know what you would like to order, for the time for you to announce this will be upon you before you know it. And if you know not what you want, all the angels in heaven cannot protect you from these women's wrath.
My suggestion? The hot salt beef with mustard and pickle. Many before me have given that same idea, but there is reason for this. Soft, tender, salty and sweet is this meat, with just the right kick of spicy mustard resting on top and in between. Do not go for the roll, that is a fool's choice! Go for the bagel, the only true way to eat this meal. And behold, it will only cost you less than that fiver you have in your pocket.
But you cannot go wrong with anything here. Bagels be only 25p without anything upon them and are always fresh. Need a different topping atop your sandwich that isn't hot salt beef. The tuna and sweetcorn is an excellent choice as well.
There are no seats, for this is not a place to loiter. Take your meal and be on your way traveller to your next location. And relish in the experience you just had.
Amazing Yummy, Chewy, Crispy, Tasty Tasty Bagels.
There is nothing to shout about decor wise for Beigel Bake, nor the service. But the bagels are just epic and speak for themselves. They taste exactly what you would expect the best plain bagel you've ever had in your life to taste, and quietly your tastebuds tell your brain as you're biting through one filled with Cream Cheese, Smoked Salmon and Salami. That this. This piece of mildly salted bread is your addiction. An addiction of neither impressive form or sensory overload.
It's simply the best bagel and you know it.
The very definition of 'institution'. You can be in and out with a fresh bagel in minutes, and for less than the change in your pocket.
But... it's not like it's all that amazing.
It's decent, don't get me wrong. But it's far from perfect. Since they don't toast, you're basically eating a chewy roll. And whilst I enjoy chewy rolls with cream cheese, I enjoy *thin and toasted* a great deal more.
THESE ARE NOT NEW YORK STYLE BAGELS!
Believe it or not, the bagel has grown up in different countries in different ways, meaning that there isn't just one type. Here in London they're a softer, sweeter affair. Once you've got that fact in your head, you'll be fine. You get one type of bagel: plain, and you get it filled with the most amazing salt beef and mustard (or salmon/cream cheese if you are a wimp). You pay your not very much money to the not overly friendly staff and you eat it and you enjoy it. OK? OK.
I've had many a pointless NY-vs-Montreal bagel argument. I like both, so I usually just pick a side and argue it... Next time this happens, though, I'm going to use London as my trump card and win the argument hands-down.
The bagel (okay, beigel) here was outstanding, and the salt beef I had it with was perfect (though I think you roll the dice a little when you order it; I got lucky, but some slices on the counter looked pretty fatty).
And then there the fact that this place is open 24/7; this deserves a sixth star!
This old school bakery has excellent late night 'drunk' food. Our go-to used to be doner kebabs but in this neck of the woods it's always a salt beef bagel.
But let's not forget they're actually a bakery. So if the time is right I'd suggest taking home some baked bread or bagels to enjoy later. We usually at least take home a dozen of the fresh baked bagels - it's pretty cheap and delicious!
To begin with, the bagel was alright. The bread was lovely, but the rest: meh.
I got myself all the way to Shoreditch after reading all these superpositive reviews about this tiny "beigel" shop. My enthusiasm ran away when I saw the storefront. Stacked up bin bags in and around the door, with rubbish crawling its way inside the restaurant. Inside, the floor was filthy and covered in pieces of torn paper. I decided not to let the obviously poor hygiene scare me and queued. After a few tourists tried to step in front of me, I got to order, but not before being yelled at by the woman behind the counter "COME ON!!" she shouted. Well, sorry for saying hello, I guess.
The food wasn't even as good as I expected, or maybe I just got unlucky as my hot salt beef was mostly fat. Probably beef fat, but still fat.
As another reviewer said, "The people who work here are very generally rude assholes". Yes, yes they are. And for me, that's a MAJOR deal-breaker.
I won't be back, even if it was the last restaurant on Earth (and I love nothing more than restaurants).
Update: I walked past it yesterday and it looked just as filthy. They don't even display their hygiene rating.
I was walking through the market on Brick Lane while visiting London (Oct 2013) and happened to walk by this place. I was dinner time and I was hungry, and wanted something quick and easy. I walked by, saw baked goods, then saw salted beef beigels in the window. Like a kid, I pressed my face against the glass and grunted at the young lady on the other side of the glass.
I walked in and got in line...with 20 other people...
There were 3 ladies in front of me talking about their day and not paying attention. The old lady, who seemed to be in charge, pointed at me and said "what'll you'll have laddy?" I quickly fired back and asked for a salted beef beigel and she quickly grab one and asked if I wanted mustard. You want the mustard...trust me...and a bev...
Talk about simply, yet major flavor overload! The mustard makes the sammich, not to mention the flavor filled beef. Great snack as walk Brick Lane :-)
Kinda like the soup Nazi from Seinfeld: say what you'd like and nothing else. Ok for the price, which is what I think makes this place popular. If this is the home of the "best bagels in London", I believe there is a great opportunity for the right entrepreneur.
This place is so delicious I can't even walk by it without getting a bagel. I prefer the salmon and cream cheese, although the salf beef bagel is amazing. My mouth is watering just thinking about them. This may be the best drunk food ever created by man, and I mean that wholeheartedly.
The people who work here are very generally rude assholes, but they can sure make a helluva sandwich, so I forgive them. Just pray they dont mess up your order, because when they do and you ask for your correct order, it's like you just called their mother a pissininny. Whatever that is. The line moves fast so don't be intimidated. These are some efficient bastards, I'll give them that.
Go here if you are near, you idiot. Seriously, stop reading this and just go buy some beigels.
The line was ridiculous for this little shop that just pounds out bagels and sandwiches made with bagels.
Had the corned beef ( I believe they call it salted beef) on a warm soft bagel with their wonderful mustard.
It was a foodgasm. The soft warm bagel mixed with that tender salty beef and the tang of the mustard was just great. I would put their salted beef up against most NY delis...that was how good it was.
This place is known for being mobbed after people let out of the pubs....word up.
I'm writing this slightly drunk at 0330 am....lol Ive been coming to this place forever and by this I mean 10 yrs of my 25 on this green earth....god I'm drunk. The service is very quick and efficient. It has to be with the weird and wonderful people that come through there doors...especially as they are 24/7
For me the salt beef beigel wins all day long. Cream cheese and salmon is also up there with the best. I think the salt beef is about £3.40 and comes with pickles and mustard. Ummmmm heaven.
I share the opinion of most of the people here about the beef bagel sandwich. It's just the same as you imagine it - bagel, salted beef and mustard. There are also pickles but I'd rather not have them. Anyway, that magical trio makes up for a heavenly explosion in my mouth with every bite. The meat is tasty and the bread - oh, so soft and crunchy at the same time.
The sandwiches from this shop are quite the catch despite it being kind of smallish. I guarantee that you'll love it the minute you walk in. It's also open 24/7 for midnight snacks.
For a bagel outside of New York, and outside of the U.S., no less, this bagel is okay...I suppose. It's not H&H, it certainly doesn't live up to your run-of-the-mill bodega bagel, and it's not even Bruegger's or Einstein's. It is, however, a tolerable cream cheese or butter carrier, though, speaking of which, I do not care for Beigel Bake's cream cheese at all and cannot endorse it in any way. Way too sour to be legit. My recommendation: grab a bagel, take it home, toast it up, and apply your own store-bought butter or cream cheese.
In other news, do not even think of eating these bagels without toasting. Just don't waste the time, hunger, and calories. Without toasting, the bread is just too soft and chewy and not in a good way. Just tastes like a mouthful of fluffy, white, slightly sweet bread. Not sure if toasting is an in-store option, but I took a few home to toast up and test out. The toasted version was much better than the soft, already prepared and ready-to-go bagel with cream cheese that I was handed from over the counter (side eye).
Additionally, for those who may be looking for a nice selection of bagels from Everything to Salt to Poppy to Egg to you name it, reel in your excitement. Your options, here, are Plain or Plain, as well as Plain. Not thrilled. Plain bagels are a straight up waste of everyone's time and this factor will definitely keep me from returning.
In any event, won't be returning. Think I'll hold out until I can skip back to New York.
I love this place ... It's really cheap, and I love love love their bagels. They're soft, fresh, and the perfect size. The cream cheese is really good and you get them really quickly. I want these all the time.
ALSO THE DOUGHNUTS. ONLY 30p. AND IT WAS DELICIOUS AHHHH
oh god, I'm drooling just thinking of this chewy delight.
DO NOT FORGET THE MUSTARD.
it's of the sinus clearing spicy kind but totally worth it.
they arent stingy w/ the salt beef and it's a very kind price point!
When I'm in London they get my money every time!
Ordered: Salt Beef Bagel, 1/2 dozen bagels, Apple Turnover
Price: Salt Beef Bagel: £3.70 (I think), 1/2 dozen bagels: £1.50, Apple Turnover: £0.60
Review: OPEN 24/7!!! Salt Beef Bagel is amazing here - if you like a warm soft bagel and salted beef - you have to make a trip to this holy spot for all bagels. I can't think of a better place than this. I've been here many times and it has never failed to impress. If you don't like mustard - ask without mustard as its pretty strong. I get bagels for my flat and bring them home - going to eat them in about 1/2 hour after my roomie wakes up haha. Apple Turnover - uses real apples, but the pastry isn't great. Stick to their bagels - its pretty hole-some...get it hole as in bagel...ok - fail.
This place is a legend. Even though I'm not the greatest fan of bagels (isn't it just a roll with a hole), I still had to step in here when I spotted it
Open 24/7, it always seems busy whatever the time of day. Perhaps the customers all have my Chinese Thrift Gene because the prices are extremely reasonable
Perhaps, I can end this review by saying that it's virtually the only place on the planet where I'd come specially to eat a bagel
Another salt beef-lover must when in East London. Somewhat chewier beef than the other famous beigel place next to it but other than that I would choose in between the two based on the length of the line.
And to be honest Beigel Bake seems to be the one that is a little busier than the neighbouring beigel place. To our small Swedish taste panel this didn't happen to be the indicator of it being the better place but we did love and prefer the smoke salmon beigel here.
My friend always told me about these amazing bagels and I finally tried them yesterday for the first time... what can I say? HEAVEN! they boil and bake them in big trays in front of you and they serve them still warm! there's nothing better than warm bread! Just the best!! (only 25p for a plain bagel!)
Finally, a cheap place to eat in London! Where have you been hiding all my life *___*.
As per yelp recommendations, I got the hot salt beef beigel with mustard. And it did not disappoint! Warm beigel. Hot, juicy, thick, tender beef (~woah there~). And the perfect kick with the mustard in every bite. I should have ordered two. One to eat on my way home and another to eat when I get home.
This is something I will miss when I am back in California, that's for sure!
Cheap, good and tasty.
Try the smoked salmon and cream cheese!
This user has arrived from Qype, a European company acquired by Yelp in 2012. We have integrated the two sites to bring you one great local experience.