I'm absolutely madly in love with this brand! Their motto/tagline pretty much sums it all up: "Second to none. The name to buy for the highest quality tailoring, outfitting, fancy goods, hosiery and sportswear. Guaranteed to be the best."
Walking into the store feels like taking a stroll to the 19th century where clothes makers actually took great pride in their work and displayed everything with genuine care and regard, not only for their craftsmanship, but for their customers.
This is the store for wannabe rugged men - guys who fantasize about being a fishermen or explorers - but who just can't quite shake their classier posh side. You'll find beautiful wool sweaters here, and plaids - lots and lots of plaids - from button up shirts, to scarves... but these are *lovely* plaids.
You should also check out their website, which is simply charming. There are forums about London restaurants and films, and their advertorial short films aren't bad either.
This shop is almost identical to the one next door. Both have stripped down walls and a converted warehouse feel to them.
The main difference is that Aubin and Wills features a bit more colour than Loft next door.
The clothes and accessories on offer look really relaxing and have an English country feel to them.
I think I might get to like this place ....
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