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  • 1-7 The Piazza
    Covent Garden

    London WC2E 8HA
    Covent Garden
  • Transit information Bakerloo Northern Piccadilly Get Directions
  • Phone number 020 7447 1400
  • Business website apple.com/uk
  • “Downstairs, you can try out the iPads and iPhone, upstairs there are another two floors of Apple products.” in 10 reviews

  • “But it doesn't have the glass-covered atrium space and the exposed brick work and of coruse, huge displays of iPhones and iPads and iMacs and the like.” in 8 reviews

  • “Although it's pretty large, and was very crowded on the opening day, the atmosphere felt more intimate.” in 4 reviews

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  • 5.0 star rating
    4/5/2014

    Any apple store is awesome, but this one is the best.  It's the largest in the world, so everyone has a chance to try the latest and greats apple toys.  Free wifi too...and for a traveling tourist like myself, it

  • 4.0 star rating
    15/7/2014

    Great store, big and surprisingly cosy.
    Staff is nice but not very professional in my opinion, at least not about earphones which is what I was looking for... I think they should know better what they're selling in the store even of it's not an Apple product...
    Overall - if you're in London, don't miss that store!

  • 1.0 star rating
    1/3/2014

    What a rip off!  Since I am both a business and consumer  user I thought that the manager, Ben Waterworth, would ok replacement of a clearly defective screen, which, they said, was  a week and two days out of warranty under the EU consumer protection rules. After all, I am a business user having over 10 Apple iPhones in the UK and the States. Would they apply the most minimal EU requirement of one year for their maximum priced product? Even O2 provides two years!  Naturally, this is not the first time I've had a problem with an Apple product. Like must apple users, I've been to Apple stores countless times with broken and defective products, but this was a prime example of the defect being absolutely clearly Apple's fault - a display failed through no water damage, breakage etc. The charge for Apple repairing its defective screen was £190. It goes without saying that I had to wait an extra 25 minutes to be seen, despite having an appointment, because they are rarely honored by Apple, but I certainly expected a discount, if not the Covent Garden store fully standing  behind their  goods. Again, what a shoddy example of "customer service ", an example of "think different" I guess. Alas, this will be Apple's last opportunity to gouge this former loyal customer, because all of our phones will be heading over to Samsung or Sony or maybe even Microsoft at the earliest opportunity.  The moral of the story is, if you want loyalty, don't get an Apple, get a dog. When I got my phone back, I was given a page containing lots of small print and 16 different waivers to sign. I was reluctant to do so, because Id like to keep my right to claim back the £190. The friendly sales assistant suddenly turned decidedly unfriendly and seemed  on the verge of physically restraining me from leaving the store. After lots of BS, like threats to call the police and threats to have me wait another hour as they put the broken screen back on my phone, Mr Waterworth, the manager, backed down and I left without signing their release.

    PS, Another example of "think different" is that when you upgrade your IPhone operating system, suddenly your non apple chargers, that previously worked fine, become no longer "compatible." That way they get to charge you another  £30 to pay Tim Cooks £30 million salary.) Go to Samsung and save a bundle.

  • 3.0 star rating
    18/11/2013
    1 check-in here

    This is the place that I go to whenever I need to buy an Apple product. But as any Apple stores, it is always crowded.

    Usually the staff at these Apple stores are helpful and attentive but for some reasons, they are the opposite here.

    I am an Apple fanboy, so I usually know what I want to purchase before hand so the poor service do not bother me much.

  • 2.0 star rating
    18/9/2013

    I have been living here for a year ( I am from the states) and have NEVER had a problem with my MacBook Pro. I purchased mine a year and a half ago being told by many MacBook users how they swear by their MacBooks and last a long time !

    I woke up this morning and my charger fried, which is good because it lasted me a good year. I called up Apple Covent Garden to see if they carried international chargers. The man over the phone said,"yes" and told me to come down. I went in and I was helped by a man named Sam. He was super friendly and wanted to make sure I was taken care of. I understand, it's retail, it's busy, it's a stressful job ! He sent me up to the genius bar being I had Apple Care I could exchange my charger for no cost and was told that I would be taken care of upstairs. I was happy until I got up to the genius bar.

    I was helped by a man named Lee who had a terrible attitude and really did not seem like he had any desire to help me. I told him I wanted to double check before walking out with the charger that it worked. He huffed and puffed like it was such a difficult task. He plugs it into two outlets and it doesn't work. He tries to tell me it's the laptop. Honestly I have a dissertation due next Friday and that is the last thing I want to hear. He gives me an attitude AGAIN when he sees me crying because the next available date is the 24th ( a few days before my dissertation is due) and says , "I don't know what to tell you it's London, it's busy". Again, horrible service.

    I leave the store in tears (after making an appointment to go to Stratford to get my laptop prepared) over the fact that my laptop is fried. I head to my University library and plug in my laptop, and what do you know, the charger works !

    I don't know Lee, did you maybe think to turn on the switch for the outlet !?

  • 2.0 star rating
    2/9/2013
    1 check-in here

    OK, so while Apple products are amazing and I can always pop by for a quick phone charge when I'm out and about, I ended up stopping in to get my 4S swapped for a new one since a button wasn't working.

    Booked an appt for 11:10am, and I ended up waiting until 12:05.  Almost an entire hour! For someone to look at my phone for ONE minute, and confirm that indeed, I did need a new phone.  Several people kept telling me "help is on the way", but everyone else around me (with appointments at 11:30 and later) was being helped.  

    Seriously?

    The guy who helped me was quick with what he did, no questions asked really, and very apologetic for the wait - the swap itself was definitely hassle-free.  I'm just pissed off that while everyone was walking around looking up the appointments on their ipads, there was ZERO coordination.  Shouldn't Apple be pro at making sure everything is sync'd and people are being helped in a reasonable amount of time?  

    I'm typing this up as I'm waiting for my phone to finish restoring.  Apple, you're better than this!

  • 1.0 star rating
    27/3/2014

    I have been to this store several time, as I work just down the road. I have purchased an iPhone and iPad here. If they want your money, the service will be great...

    However, if you have an issue or problem, the level of customer service is shocking low. I had a screen issue that meant it only work intermittently.  They first person I spoke to at the technically part of the store, straight out called me a liar and said that it would either work or it would not! Having again explain to him, that it is a interment issue, he told me to go speak to someone else and pointed in the direction of his college.

    I walked to his college who was stating into space and began talking to him, he ignored me then told me to hang on a minute as he was talking to someone (He had a earpiece in, talk it out and focus on the customer if you cant do two things at once!) and walked away!. I stood there until his return, explained the issue and added that the screen was replaced about 2 years ago and wanted to know what options were available to me to fix it. He proceeded to tell me that because the screen was replaced it voided apple warranty (despite being fixed by Apple in Ireland, which he said he didn't think was true!!) and they were prepared to do nothing. No tips on how to fix, nor where to fix. Completely shut down, absolutely disinterested in helping me in any way.

    I then asked if he could pop the SIM into another phone as there was a text on there that contained some info that I needed. He said that there was nothing in the building that he could use to pop the SIM into and that I was a different sized SIM to any other phone they had!! I was just a normal micro SIM that fits into any Apple phone!!

    I walked away from the staff member, mid sentence as there was nothing but disinterested, lies and I had already been called a liar twice by this point! I have owned 6 iPhone in my life and I simply don't know why I continue to buy from them. They service here at the store and in general is awful from them

  • 5.0 star rating
    15/9/2013
    1 check-in here

    As a complete Apple Fan and Addict, I love coming to the Covent Garden Store.

    Its based on 3/4 floors, very spacious and modern.

    The staff are really friendly, approachable and you can always find a staff member to help quite quickly.

  • 5.0 star rating
    16/5/2013
    1 check-in here

    I wouldn't normally write a review for something as ubiquitous as the Apple Store, but I had a particularly positive experience here.

    My MacBook Pro died, and so did I! I made an appointment at the Genius Bar and the employees were incredibly attentive and patient. My hard drive was corrupted, and it needed to be wiped clean and restored from my time machine (external hard drive). The only problem was that my external hard drive needed to be reformatted. In other words, I needed to back-up my ENTIRE hard drive again before I could move forward. Yikes! Well, the "genius" told me that backing up my hard drive would take 3-4 hours. Since it was the middle of the work day, he kept my laptop and allowed me to go back to work. He called me once the back-up was complete and then walked me through the restoration. Now my laptop is as good as new... hooray!

    I definitely spent the better part of a day travelling between my office and the Apple Store, but I was so relieved that I didn't have to lug my laptop around with me. Plus, thanks to Apple Care I didn't have to pay any additional fees for the repair service. I recognize that hard drive restorations are very time-consuming, but I appreciate the Apple staff for never making me feel like I was a bother :)

  • 5.0 star rating
    19/4/2013 Updated review
    3 check-ins here

    The Covent Garden apple store is a really nice place to visit.

    You get the usual apple store decor and staff etc, but this one has a lot more character because of the building it's in. It's also huge, and therefore spacious even when busy.

    It's much easier to get an appointment at the genius bar here than it is at the Oxford Circus branch too.

    5.0 star rating
    1/10/2012 Previous review
    The Covent Garden apple store gets 5 stars, because it's huge, and in a very nice building.… Read more
  • 5.0 star rating
    29/12/2013
    1 check-in here

    This is a fantastic, centrally located store with extremely attentive, multi-lingual staff and free Wifi! Can't get any better than this Apple Store

  • 3.0 star rating
    2/12/2013

    The Convent Garden store is the newest and better in some ways Apple store. It's not that crowded (don't get me wrong - there are a lot of people inside, just not as much as the one in Marylebone) and you can freely try the products or ask the staff something. I have a few Apple products and I always come here if I need something resolved. The guys are helpful most of the time but I really can't get a hold of them if there are too much people inside. The hype in this place is like on a whole new level of attention seeking.

  • 5.0 star rating
    2/4/2013
    1 check-in here

    Situated in one of London's most historic areas this space is architecturally cool. From exposed brick to the huge arches its one of my favorite Apple stores. As usual the service is great, friendly and helpful. Whether you're an Adult, Adult Classic or Adult Mini this is a toy store for all.

    Expect a crowd and take it the space and just try to resist temptation as you stroll about y'all.

  • 5.0 star rating
    21/1/2014

    Friendly helpful staff. I was with my daughter in her pushchair, and I was hoping for a quick stress free visit, as I couldn't stay long. I missed my appointment, it was cancelled but I was seen within the next 5 mins. There was so many staff around to help and though it was a little crowded my visit was easy and quick.

  • 4.0 star rating
    22/10/2013
    1 check-in here

    Pretty much a standard Apple Store in an interesting setting. I stopped in mostly to take advantage of the free wifi to check email and get a few other updates on my iPhone.

  • 5.0 star rating
    21/6/2011

    I have a phone. It has one button. When that button breaks, it's shit. Simple as.

    In a state of panic that I'm going away and my phone is rubbish I look online, having heard that if you take said phone with naffy button to a "genius bar" they will fix it for you. I have had experience of a not-so-genius "genius bar" on Regents Street so I wasn't expecting much.

    At 4.30pm I managed to book a 6.10pm appointment. Fab! I cycle down there to see a terrible queue, no worries though, I'm the clever git with an appointment. After a short wait, over comes Fed. A young, hip Apple bod who looks as my phone and says "I think we'll just get you a new one." and walks off to grab a box.

    15 minutes later, I walk out with a brand new phone. I didn't even open my purse! Now compare this to Vodafone who saw I had a problem last time the damn phone broke, sent it away for two weeks giving me a Nokia (oh yes!) and then in the end, just replacing it with a brand new one anyway when they figured that they just couldn't fix it. Vodafone, shame on you. This is not customer service, this is a dis-service. Learn from Fed and his uber-cool hipster Apple loving ways.

  • 5.0 star rating
    6/12/2011
    1 check-in here

    So shiny and white and clean!

    After a big bad man stole my iPhone (all together now - Booooo! Hisssss!) I had to go to the Apple Store to get me a new handset.

    Being a bit of a techno-dunce (meaning techie stuff often confuses me, not I know nothing about techno music, although, to be honest I don't know anything about techno music, but I digress...) and nursing a nasty Belgian beer hangover on the day I wandered into this (somewhat far too bright and white to suit my head) store, I was in desperate need of some help! ...wow - a LOT of brackets used so far! Just trying to set the scene.

    I grabbed myself a store attendant and incoherently explained my situation. Turns out he understood confused-hangover speak and so after grabbing me the handset I was after and charging me silly pounds and silly pence for it he then proceeded to put my new micro-sim in and help me download everything I needed, and more, to help me on my way while I drank my apple juice, nodded and grumbled about nasty men who steal things.

    He did get a rise out of me once as he was showing me the handsets around the store and I noticed they all had the Yelp app. I squealed with delight before realising my head wasn't ready for the pitch of excitement quite yet so quietly went back to my apple juice (apt choice of drink considering where I was come to think of it!)

    The staff in Apple Stores are always super helpful, friendly and seriously know their stuff. Even better is that Apple were selling the handset I was after for even cheaper than my phone provider! Cashback!

  • 1.0 star rating
    24/8/2011
    2 check-ins here

    10 days to turn around a repair on my MacBook that was quoted for 5.

    10 days without my computer. 10. Ten. TEN!

    Out of line, Jobs.

    Also, the staff's telephone manner is abominable.

    If you need a repair, you're better off going to one of the other Apple locations if you can help it.

  • 5.0 star rating
    29/9/2011
    2 check-ins here
    Listed in An Apple a day

    If this isn't Apple's flagship store in London, then I don't know what is. Sure, Regent Street is nice and all. But it doesn't have the glass-covered atrium space and the exposed brick work and of coruse, huge displays of iPhones and iPads and iMacs and the like.

    Yep, they have all the usuals. Genius Bar and a crowd of some of the more colorfully decorated and pierced Apple associates.

    Tip: Make an appointment!

  • 5.0 star rating
    12/5/2012

    I LOVE YOU GENIUS BAR!

    My charger basically self-destructed and stopped working one day which is basically the end of the world for me. I rely way too heavily on my laptop for all my work. No charger = can't use my laptop = chaos in my life.

    I walked into the Apple Store thinking that I'd need to buy a new charger, but one of the staff told me that I should talk to the Genius Bar first. So I waited on stand-by, and after 10-15 minutes I got to explain my situation to the 'Genius' (is that what they're known as?) My warranty had just expired, and I know chargers aren't exactly repairable.

    I can't remember the guy's name, but I was so so so grateful. Did you know a charger costs £50? FIFTY pounds - what a rip-off! I don't know why, but even though my warranty expired, he gave me a FREE charger replacement. You can't beat service like that.

  • 3.0 star rating
    22/1/2012

    As an individual who frequents Apples Stores enough to know the staff by first name, this is one of my top 2.

    A lesser known location, compared to that near Oxford Street, grants the customer the opportunity to walk around the store with access to more staff while enjoying a beautifully laid out building.

    Let's face it, apple is not known for their cheap prices, but their customer service is second to none. Should you need to book an appointment, go here. Less people charging around and more staff.

  • 5.0 star rating
    30/10/2010
    5 check-ins here

    I love this shop! It's really well designed and laid out - light and airy, you probably don't realise you're in a shop.  Downstairs, you can try out the iPads and iPhone, upstairs there are another two floors of Apple products.  They have the Genius bar and some seating areas, free wifi... could you ask for more?

    I came here on the opening day - I've never seen such a big queue on opening day (apart from once in Japan, when there was a 7 block queue for the opening of H&M).  Since then I've been in another 3-4 times, just to wander around and nose about the new products.  Definitely worth popping in just for a look.

  • 5.0 star rating
    15/8/2010
    1 check-in here

    I thought The Regent Street branch was good, but this one is flawless! This is possibly the largest Apple shop in the world! No joke!

    1. Spacious
    2. Design
    3. Alot of staff

    The decor is the usual apple style but with keeping the architectural structure of the building and surroundings! The layout is spacious, modern and welcoming! Beautiful shop in a vibrant area! Plenty of staff around the store to help.

    This branch is now my new best friend!

  • 4.0 star rating
    26/8/2012
    4 check-ins here

    Massive store, 3 stories. Friendly staff, though it's Apple, so what do you expect? Also knowledgable, and willing to try and work with you no matter what your problem is (technically speaking, I doubt they'd act as good therapists... but I digress).

    The first floor seems to be mostly just display stuff and a small accessory section. The second floor has the workshops and the Genius bar. The third floor then sells more accessories, in case you didn't get enough on the first floor, and has stuff like speakers, external hard drives, cases for the computer/phone, etc.

    They are currently selling vintage-style flag protector-shells, possibly for the Olympics, possibly just because they think that flags are in style. They offer case-shell flags for the UK, Germany, US, France, Brazil, and Japan. They also are selling newspaper-print cases on the Olympics.

  • 2.0 star rating
    19/6/2011

    I really don't want to hate on the apple store but I am fully prepared to face the i-lovers wrath, as beautiful as this particular store is; I am not impressed with the customer service.

    They have on estimate a billion 'experts' in their blue genius tops hanging around on what can only be described as a mass coffee break, but when I turn up 5 minutes late for my pre booked genius bar appointment, pleading that the tube's planned engineering works have nearly driven me to tears, all they can say is that the 'system' has now automatically cancelled my appointment and no one is free to help me, oh I see those people are just paid to wear blue t-shirts and smile inanely then!

    My other slight puzzlement is why do they all insist on asking me if my problem is with my mac or my phone? Neither! It's my ipod! Remember those crazy retro things that made you the huge global mega stars you are today?!

  • 5.0 star rating
    4/1/2011

    Yes yawn yawn, I know this is the Apple Store I am reviewing here. Obviously I think no one has ever heard of it, and without this review Apple computers will fade once more into obscurity. But I just want to point out that in this fabulous looking store built on burial remains of the Rock Garden  - an even more fabulous man from the bar of genii helped to fix my computer battery issues with minimum fuss and maximum helpfulness.

    Not all geniuses are created equally, and the genius I had seen a few weeks earlier at this very store was unable to help me with my problem. On this fateful day, I had booked an appointment and the wheel of fortune was to smile on me. I was to meet with the right man - the King of Genii. His name was Steven and he shall be applauded for he went above and beyond the call of duty. He will be forever etched on my memory as a man of worth and his name shall be rejoiced by the angels for all eternity. I will always be grateful to you, thank you Steven. I think that was his name anyway....

    Quick tip: Always book in advance to guarantee being seen at the Genius Bar - you can do this via Apple's website.

  • 5.0 star rating
    12/9/2010
    4 check-ins here

    The new Apple Store in Covent Garden is seriously beautiful. I think I love it even more than the one in Regent's street. It is on two levels with exposed brick walls and clear glass staircases. It took me a few minutes to get my bearings as a wandered around taking it all in. Then I remembered I had booked an appointment at the genius bar.

    I love the Genius bar at Apple. Make your appointment online (don't even think about 'just turning up') then wander up to the man holding the ipad near the bar and give him your name. A few minutes later explain your problem and they try to fix it. If they can't, and it's within a year of purchase, they'll just swap it for a new one, no receipt necessary.

    So uncomplicated.
    So perfect!

  • 5.0 star rating
    7/8/2010
    7 check-ins here First to Review

    I didn't think it could get any nicer than the Regent St branch, but it can! This branch has all of what you would expect at any Apple store with the try before you buy displays, genius bar etc.  Additionally,  there's a new 'Briefing Room' on level three, which is a private area geared toward business users.

    The building itself is lovely. Internally, bricked walls are exposed, with glass, Perspex and wood used throughout. There are three levels, with toilets in the basement.

    This is my favourite Apple Store.  Although it's pretty large, and was very crowded on the opening day, the atmosphere felt more intimate.

  • 4.0 star rating
    1/9/2010
    1 check-in here

    One of the largest Apple stores in the world, it's a great reclaimation of an older building.

    The service is spot on! Better than Apple' s Emeryville "did you make an appointment?" location this store teemed with customers is full of ever ready geniuses.

    I appreciated the help and was glad when my platonic life partner in crime made a much needed and reasonably priced purchase because good service should be rewarded.

  • 4.0 star rating
    10/10/2010

    Apple's largest retail space in the world is quite possibly its most beautiful as well. I don't really know I've only been to few Apple stores, but this one's certainly lovely and worth popping your head in if only for a quick look see.

    Staff is really friendly too. Selection is good but obviously Apple and Mac related.

    Downside? I've been in the shop on a number of occasions at various times of the day. It's always packed, and I imagine as Christmas draws nearer that's only going to be more and more the case.

    • Qype User cleois…
    • London
    • 46 friends
    • 176 reviews
    5.0 star rating
    17/3/2011

    This place feels like a never ending Mecca of all things Mac but then the very obvious moment kicks in and you realise that this is because you are in a Mac store.

    The neutral tables and staff that seem down-to-earth and unassuming in their sales approach will walk you around, click and flick on a thousand things and 10 minutes later you realise your credit card is maxed to its limit and you have something pretty in your hands.

    This is just the ground floor.

    Take yourself to the second floor and it's a slightly more sombre affair. It houses the genius bar which feels like a hospital waiting room. People are quiet as well as anxious, wondering what is wrong with their ipad or macbook. There is also the look of shame that comes from those who did the unmentionable to their electronica...yes there are people who abused the computer.

    Almost like a confession some will admit they spilled wine on the keyboard or others try to lie but the genius bar staff always know.

    The booking system is insane but once you get seen all becomes clear. Usually they take your laptops and ipads away but once returned they stop doing crazy things.

    I cannot advise having apple care enough as the shock factor from not as well as the cost to the pocket is not worth thinking about.

    I have found the staff here always helpful, friendly and proactive.

    There is also another useful thing about Apple Stores and that is if you are in town you need quick internet access such as needing to google something urgently or a quick email send because your phone has died this is the place to come.

  • 4.0 star rating
    10/1/2011

    I was on this store on its opening day, when there was a red carpet in the entrance and you were cheered by the staff as you entered and stared at by those that were outside, and by those on the huge queue waiting to buy the iPhone 4, and getting drenched under the heavy rain.

    That day was too busy, and it was also busy on the run up to Christmas, but now it has quieten down and if you are looking to visit an Apple store, this one will make a more pleasant visit than the one on Regent St, which is permanently in a chaotic state.

    This is a nice store to visit if you are around in Covent Garden because of the store setting, even if you are not into Apple products (you may be one of the few strong ones that have resisted their charm yet ;). Apple have combined the old style of the building in which it is placed with glass windows covering the arches, methacrylate stairs and steel finishes. Of course the final touch are the Apple products themselves laying around ;)

    They have enough staff to cover the clients' queries, and they are always helpful and friendly.

    As on the store in Regent St, there are free tutorials and one-on-one sessions.

    The reason why I wouldn't give this store 5 stars is because they wouldn't give me a free laptop (or a free anything! ;)

  • 5.0 star rating
    28/2/2011

    Hiding away on the north side of Covent Garden, Apple has found a stunning architectural construct to house its apple store.

    Staff are friendly, computers plentiful, itoys abound, ... it's yet another apple store. There are less people than at the Regent's street one, so you're somewhat more likely to find a free device to check emails or play around with.

  • 4.0 star rating
    11/4/2011

    Definitely the new place to be, it seems. I went there with a friend who was having iPhone troubles, and within minutes we were set up with an appointment upstairs at the genius bar.

    The entire store appears to be paperless; instead all the information and records are passed along electronically and looked at on an iPad.

    Most of the employees were pretty hip and all young. The entire store and concept was very young, yet the location was in a renovated building, contrasting new and old nicely.

    • Qype User SamNea…
    • London
    • 1 friend
    • 30 reviews
    3.0 star rating
    18/8/2010

    Underwhelming. The Biggest Apple Store in the Whole Wide World still doesn't sell anti-glare screen protectors for the iPad. This, despite the crummy PC World in the Old Kent Road having 3 different types. A rather snotty sales assistant (granted...unusual for Apple) explained that this was because 'Apple doesn't really want you to use these on the iPad as it slightly impairs the lovely crisp screen'. Actually, the reason I needed one was because I can't see this lovely crisp screen outside unless it is dark. I found the sales assistant's manner somewhat arrogant and superior.

    Ok. I get it. If I want to buy accessories for my iPad which Apple doesn't approve of, I go to PC World, Dixon's or Comet.

    Also, I still prefer the Regent Street store by far. Where is the lecture theatre in the new gaff for all those demonstration lessons? Oh! There ain't one.

  • 5.0 star rating
    16/2/2011
    1 check-in here

    For Patrick.W

    Bro I hear you. Am an Apple reseller besides running another IT firm for corporate IT solutions and consulting...in India. My 16yrs of romance might be coming to a sad realization. This passion for Apple seems to be lost In a money minting racket that has affected me personally as well, not just professionally. I do not recognize this corporate giant which has become so mechanical that I fear it's loosing its Mojo - instead of being "for the people" ..it's only Apple's way or the highway. Control is the NEW buzz word at Apple.

    And I am really sorry to say, I have been round the world, in different countries and experienced the Apple "Experience" in all its glory, but despite UK having the biggest Apple store - the UK Apple experience sucks, where as in India we provide super service till the doorstep or in a retail environment for our clients with the minimum turn around time, while in UK things are rude and down right unhelpful, a typical part replacement as per Apple UK support rep. takes an average 7-10 working days. The Apple trained munkeez spend max 20min at a genius bar before asking you to surrender your Mac and then the follow up....till eternity. Another thing I hate about UK...is to pay for calling a company's helpline for a product or service you have bought and still have warranty for. While all around the world you have toll free lines, UK has paid helplines...

    Like everything else..the laws of mass scale production..are killing the quality oriented approach Apple was really famous for...the more the production ramp-up...the more the chances of cheap and shoddy craftsmanship... which they try to balance with the facade of Super-Smooth Service Apple Stores....well hey! even all this...its still better than buying a Dell, SONY, Acer, HP, Lenovo and other low n dowdy brands.. cause there you have to face the most horrendous Operating System in the world - "Micro-Shaft" (Microsoft), choice of any other OS apart these 2 mainstream limits your application choices...

    My days of love with the cult Classics...the Classic, LCs, PERFORMAs, Powerbook Duos, Newtons to a Glossy iPhone are just another chapter...in an Apple Evangelist's life ;P

  • 3.0 star rating
    20/6/2013

    Friendly staff but they didn't know essential info about iPad 1 and how to transfer stuff to the new iPad they were setting up. Several errors in knowledge despite three members of staff being consulted.
    Came home and started again
    For all those out there getting a new ipad: back up OLD ipad through icloud. Then when you first switch on new ipad do a 'restore from icloud'. This is quick and includes apps and music.

  • 5.0 star rating
    20/11/2012

    "Best Store in town"

  • 2.0 star rating
    7/1/2011

    Apple and I were lovers for nearly eighteen years. So if you sense a hint of bitterness, forgive me, you all know what it's like to lose someone you love. I remember those good LC days in 1991, followed by the LC-II days and so on. But then something happened, perhaps it was the move to production in China, perhaps because it became just too cool for it's own good, or perhaps it got a bit too megacorporate, but whatever, things started to go wrong. The the last four machines I have owned in the last four years - a Macbook Air, Time Capsule and two MacBook Pros - have all died suddenly shortly after the warranty has ended (actually the Air died within two weeks of purchase and was swapped for a Pro - the Time Capsule was fixed free because the problem was recognized - both MacBook Pros were too expensive to fix). Seriously Steve your products used to be reliable even if they were expensive, now they are just expensive.

    After my last Macbook Pro died, and I was offered a £700 repair bill for a fried logic board (a well known problem according the repair shop - unknown according to Apple) I went into the Apple Store in Convent Garden. It was large, actually massive, and full of happy bright people looking at bright new gadgets, but it just didn't do it for me. You know when you want the love to come back, but it just won't, you sit there, you have drinks, but the spark is gone, it feels awkward,  and you know you have move on.

    The store itself is huge, and warehouse like. I find it too busy. The sales staff frankly don't know much about what they are talking about (this is standard for tech places I guess, but still disappointing when you are being asked to shell out large amounts of cash). For instance, I do photography, and wanted a Mac for that reason, but no one who is trying to sell me a computer could tell me what the specs were that were relevant; they could only parrot the sales pitch they were obviously taught.

    Happy Ending: I ended buying a Samsung with similar specs (some better, some worse), for about £780, the equivalent Macbook Pro was about £1680. With my new shiny Kubuntu box I am in love again.

  • 4.0 star rating
    19/10/2012
    1 check-in here

    We came here just so we could say we'd been the the worlds biggest Apple store. OK - so that part was cool. The glass stairs were nice. But really, this is just a bigger version of any other Apple store that I've been in.

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