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  • 1 Seething Lane
    London EC3N 4AX
  • Transit information Circle District Hammersmith & City Metropolitan Get Directions
  • Phone number 0845 365 0000
  • Business website http://www.apexhotels.co.uk
  • “This is a great boutique hotel located very near to the Tower of London and the Tower Hill underground station.” in 3 reviews

  • “The only downside to this location was, as mentioned, much of the neighboring spots close at nighttime or are closed on Sunday, so it's worth planning ahead or asking the concierge for help selecting restaurants, as I found myself wandering the streets for a very long time trying to find a decent place for dinner on a Sunday night.” in 2 reviews

  • “Front staff was nice and were able to store our luggage while we meandered.” in 2 reviews

  • 5.0 star rating
    2 check-ins here

    Here now and wanted to jot down some notes before I forgot.  

    Staying in a "superior" categorized room.

    We arrived around 11:00 am and room was not ready.  Front staff was nice and were able to store our luggage while we meandered.  

    Room is clean and bathroom is large and also clean.

    Air Conditioning works great!  Just bring an old hotel key card to stick in the slot while you are away and when you come back the room will still be cool.  Better than waiting for a room to cool down.

    Alas, we have not seen any rubber duckies.

    Construction site immediately next door starts bright and early at 8:00 am.  If you come here ask to be put on the other side of the hotel to avoid the construction noise.  

    Update 2 days in:

    I have read other reviewers mention the bed was too hard and while it is a very firm mattress, I don't find it uncomfortable at all to sleep in.    

    Mentioned in passing last night at the bar that our stay was great except for the construction noise.  Got a call this morning with an offer to move to a different area of the hotel away from the construction.  A+  

    Also, I follow @Apexhotel on Twitter and tweeted to them that we didn't get a duck in our room, so we were going to draw one when we got home.  Was just kidding around.  Housekeeping just delivered two ducks!  

    Crazy good service here.  Just watch what you say or they might just fix it!

  • 5.0 star rating
    Listed in Int'l Travel

    I stayed at this hotel at the end of a festival/backpacking trip.  Upon arrival, I was looking pretty shabby and observed that most of their patrons were well dressed, so I must remark that the hotel bellhop and front desk staff were exceedingly polite and helpful to me despite my appearance!  A great start, as I've received a 'cool' reception from other London hotels when arriving in such a condition.

    The hotel is tucked away on a small road that is not open through at the end to cars. This meant no traffic other than guests arriving and departing and a very quiet atmosphere.  My taxi driver did not actually know where this street was, that's how isolated it is despite being in the financial center and near tourist destinations.  

    I stayed in one of their lowest rate ("City") rooms, which despite being the Apex's smallest room type was still one of the largest rooms I've had in London. Plenty of space in the wardrobe for clothing and luggage, as well as a large desk and room to move about.  The bed and bedding was very comfortable.  The bathroom was huge and had both a large tub and a large walk-in shower stall.  Everything in the room was exceedingly clean.  There was also a small refrigerator in the room, which I found quite useful:  many stores and restaurants in this part of town close early, or stay closed all day on Sunday, so it was nice to be able to store some snacks and drinks in the room.  An unique feature of this hotel is the DVD and movie lending library.  While you *should* spend your time in London out and about, it was nice to be able to have some down time with movies from their large selection.

    The only downside to this location was, as mentioned, much of the neighboring spots close at nighttime or are closed on Sunday, so it's worth planning ahead or asking the concierge for help selecting restaurants, as I found myself wandering the streets for a very long time trying to find a decent place for dinner on a Sunday night.

  • 5.0 star rating

    I've stayed at this hotel several times as it is close to my mom's company office in London and have always had a great experience. First off, the hot chocolate and biscuits in the rooms are incredibly tasty. The staff are not English, but they all speak the language very well and are incredibly friendly! The rooms are a tad small but are very, very nice with large showers and good sized bathrooms. Also they are impeccably clean each time and the beds are some of the best I've slept in at a hotel. The area is good with several very good restaurants and a few decent pubs very close by. Also, it is only a 2 minute walk to the Tower Hill underground station making it very easy to get to anywhere in London from here.

    The Tower of London and Tower Bridge are also practically across the street from the hotel, and the very neat Southwark just across the river, and the Thames walk nearby as well.

  • 2.0 star rating
    1 check-in here

    Pretty average hotel in city of London

    Our rate is 190+vat, not cheap, small rooms, but clean.

    But £2.53 for a single espresso is outrageous!

    Bar is very Sterile.

    Staff are good, polite in the main.

  • 5.0 star rating
    3 check-ins here
    Listed in Hotels

    This is a great boutique hotel located very near to the Tower of London and the Tower Hill underground station. We chanced upon Apex last year, and liked it so much that when we were planning our trip to London this year, it was a no brainer when it came to where we were going to stay.

    The hotel is located off the main streets, so it's quiet, and the rooms are really comfortable and have a nice modern design (see the other reviews that mention the flat screen TVs, etc.). We had a suite last time we stayed, so it was a lot bigger than our room this time around, but I'm not complaining, as even the non-suite rooms are amply sized for two people. The bathrooms are nice and large (with good water temperature and pressure, as well as nice free toiletries and BIG towels), wi-fi is free, and the room price is more than reasonable for the area. There are also plenty of bars and restaurants in the area, so it's pretty much perfect whether you're travelling for business or pleasure.

    The staff are very friendly and accommodating - when we checked in, we were given a wheelchair accessible room at first, and when we stated that we preferred a different room they moved us within minutes. Our room was kept spotless every day, and the one day we chose not to have service, they left us a note saying to call if we'd like them to come freshen things up at any time.

    There's a bar and a restaurant on the main level, and while we didn't eat there, we did have a few drinks in the bar area. It's a bit expensive, but again, on a par with London prices, and the drinks are tasty. Plus, they bring a little bowl of nuts and other snack-y items for you to enjoy with your beverage, which is a plus.

    I would definitely recommend Apex City of London Hotel if you're planning a trip to London. I know we'll be back the next time we're in town!

  • 5.0 star rating

    Note: This review is for their meeting and events department only.

    Want a sweet, fashionable hotel - like a boutique hotel - near the City for a meeting or event? Apex City of London is where it's at!

    I was fortunate enough to be able to use this hotel on two occasions for small conferences for one of my clients. In short - it's amazing. The décor is super modern and sleek, so great if you have an event that fits along those lines. My client was a technology client, so it worked great with their image. There is a super-cool lighting fixture in the main meeting room; better than normal, boring lights!

    On top of the décor, the staff is what really makes this place great. From initial booking (note - we used to book with Magda; but she's unfortunately no longer there) through to on-site coordination and post-event follow up, the staff are REALLY on it. Always asking if everything is okay, or if anything needs doing... wow! I wish all hotel staff were that fabulous! Kudos to them!

    They have free Wi-Fi, which makes it super handy for any presenters or business folks that need to check their email.

    The only downside to me is that the facilities are located on the lower ground level, meaning you'll need to send folks out to the lobby and downstairs, if they need to pay a visit.

    The main meeting room can hold 60 - 80 comfortably, at least for the events I ran... the smaller rooms are great for more intimate settings or small break-outs.

    Check them out!

  • 4.0 star rating

    A nice, decently priced hotel located across the street from the Tower Hill tube stop.  It's smaller and more of a boutique style hotel, but everything is new and modern.

    Worth a look if you want to stay near Tower Bridge or the east end of The City.

  • 4.0 star rating
    First to Review

    This hidden little gem was a nice find.  The cabbie didn't even know it was here, which probably means it's more than a little hidden, but that's just fine with me as long as it stays in business.  Newish, modernish, and clean.  The bathroom was a nice surprise as I'd grown accustomed to extremely small spaces and as I usually note, the A/C works.  Even in rainy, wintry London, I still need my A/C at night.

  • 5.0 star rating

    We stayed here for 3 days while visiting in April. Walking distance (very close) to the Tower of London. The rooms here ROCK and are so comfy. We got a great rate & the staff was perfect! Made recommendations, reservations, helped with transportation, friendly, etc... Tucked away in a quite area (many business travellers stay here) & has a great vibe. Boutique hotel that is modern, clean & spacious.

  • 4.0 star rating

    Great hotel located in the financial district right next to the Tower Hill underground station. A little hard to find but quite a gem. Hotel rooms have flat screen tvs, bose stereo systems, iLife sound docks, sofas, free wireless, free water (sparkling and flat), work desks and a super comfortable bed. Very modern look. Staff was very friendly. Reasonably priced - 200 pounds per night when I stayed. Bathrooms are great as well with Elemens products.

  • 3.0 star rating

    Nothing amazing, but very reasonable prices.

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